It was the last days of March 2023 when we traveled to the north of Madrid to attend the BYD launch. “Europe has had its eyes closed for a long time”they told us from the company. That felt like the arrival of the first Chinese brand to our country, the one that came to confront Tesla in the electric car.
At that time, MG was already selling thousands of units in our country and there were minority alternatives but the arrival of a manufacturer that was approaching two million cars sold It was already more serious. Months later Chery would arrivewith Omoda and Jaecoo, but also Ebrounder the arm. Along the way, other minority brands such as Lynk&Co or Xpeng have also been bringing new models to the market.
But the bulk of Chinese sales and impact in our country is concentrated in the three companies we have listed. MG is completely established in our country, BYD has completed its second full year (with a change of direction included) and Omoda, Jaecoo and Ebro have now established their offer.
And the result has been very good for them.
More models and more sales
If the year of Chinese brands in Spain has been characterized by something, it is because have put more points of sale on the streetmore cars in those points of sale and, above all, more cars in the garages of your potential customers.
At the end of 2025, in Spain the main Chinese brands have obtained the following results:
- MG: 45,163 units (growth of 46.78%)
- BYD: 25,556 units (growth of 373.87%)
- Omoda: 13,963 units (growth of 79.33%)
- Jaecoo: 9,728 units (growth of 785.17%)
- Ebro: 12,459 units (growth of 44396.43%, they only had one car available at the end of 2024)
Are very striking data due to several factors:
- MG sold more cars in Spain than Citroën (34,286 units), with which it competes on price. And it sold more cars than classics like Ford (29,065 units), Nissan (34,711 units), Opel (26,549) or Skoda (42,387 units).
- BYD only sells plug-in hybrid and electric cars so its potential customer market is much smaller
- Omoda, Jaecoo and Ebro are three brands of the Chery Group but each of them competes with three or four cars that, in addition, can be stepped on in price but not in positioning.
- If the sales of the Chery Group are added, they exceed 35,000 units.
Brand by brand
If we focus on the approach of each of these companies, we must take into account that MG already has a wide range of vehicles but is managing to attract customers in one of the most complicated markets: that of the cheapest cars on the market.
Almost half of the sales of the best positioned one are accumulated by the MG ZS, one of the most affordable options on the market that for just over 20,000 euros delivers the ECO sticker so sought after in a Spain with growing low-emission zones. This has been the first year with its hybrid version working at full capacity and that has been noticed. The same has happened with the MG3which accumulates more than 9,000 units and is its second best-selling car.
He good result The MG ZS among hybrids can be seen on the list of best sellers. And, of the non-plug-in hybrids, the Chinese SUV is in seventh position, surpassed by a Peugeot 2008 that has accumulated just five more registrations and in a field where Toyota clearly dominates (three of the four best-selling cars in this segment are its).
MG’s third big best-seller is a good example of where the strength of Chinese brands lies. The MG EHS is a plug-in hybrid that, again, conquers by price. It has managed to become the second best-selling plug-in hybrid of the year, surpassing a Toyota C-HR that could be the great favorite.
But no one is offering as much size and equipment at a lower price among plug-ins than the Chinese brands. That’s why the BYD Seal U has been the best-selling plug-in hybrid. As we said in our testcosts the same as the Toyota C-HR powered by this technology but for a family it can be much more interesting.
The BYD SUV is not the only Chinese one that sneaks into the plug-in hybrid. The Jaecoo 7 also has its market share, a model that has also focused on offering extensive equipment at a reasonable price, which has allowed it to position itself as the sixth best-selling vehicle of this type in our country. The appearance of all of them and the Omoda 9 and the Ebro S700 among the best sellers of December, it gives us a preview of 2026 where everything indicates that The plug-in hybrid is the other great asset of Chinese models for next year (after the entry range).
In that low range, the Chery group has already begun to make room for itself with the Omoda 5 but hopes to hit the table with its hybrid version. The car not only has an ECO label, The SHS-H version is a hybrid with all the letters and a particular touch. Attractive price, a design that is being liked and extensive equipment are its great assets for next year.
And if we look at BYD, the result can also be underlined as excellent. Surviving with electric cars exclusively was becoming difficult to grow quickly and they have put all their efforts into action. They tested the BYD Seal U DM-i and found that they have a gap among plug-in hybrids. Maybe your Signal 6 DM-ias a family sedan, has it more complicated but the BYD Atto 2 DM-i It is priced to be the most attractive option on the market right now.
Despite everything, the company is the first of the mortals after Tesla. Elon Musk’s people continue to dominate the electric market in our country with an iron fist, where the autonomy/price ratio continues to outweigh the rest of the values. Of course, the Kia EV3 is just over 300 units away from snatching second place from the Tesla Model 3.
And although Kia has the third best-selling electric car in our country, BYD has placed four models. He BYD Dolphin Surf It is the fourth best-selling electric car in Spain. And between fifth and tenth we find the BYD Atto 2 (whose electric version has been renewed with an attractive version with a 64.8 kWh battery that already allows you to make long trips), at the BYD Atto 3 and the BYD Sealundoubtedly boosted by its registrations in the VTC market.
Right now, the plug-in market in Spain will continue to grow due to the lower part of the market in terms of prices. And there the Chinese brands have an advantage. So much so that in 2025 they will have occupied seven of the 20 positions that make up the best-selling plug-in hybrids and electric vehicles in our country.
We will see if the expansion continues in 2026.
Photo | MG, BYD, Omoda
In Xataka | The car market in Spain in 2025 confirms the trend: the three winners while electrification gains weight
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