The same thing happens to each new generation of graphics cards. We excite ourselves thinking that we will finally have an opportunity to update our PC for a reasonable amount, and then the tortazo arrives. Because what manufacturers promise to which a world actually happens.
On the one hand, Nvidia. Nvidia recently launched its RTX 5070 at a recommended price of 659 euros. Nvidia’s own edition, which had that price, It has been exhausted from the zero minute And it doesn’t even seem to be available in stores. The RTX 5070 TI, which has a recommended price of 899 euros, is possible find it at that pricebut is exhausted right now. Those that are available are more expensive versions.
On the other, AMD. With the new Radeon RX 9070 / XT, three quarters of the same. The cards have gone to the market with recommended prices of 549 and 599 dollars respectively. There are not even PVPS in euros, but it doesn’t matter, because just being available in stores, its price is much higher. The most affordable we have found, a Gigabyte RX 9070, is 759.99 euros. If we want an RX 9070 XT, the most affordable model we have seen, 835 eurosIt is not available. Yes we have found one from Sapphire to 1,087.99 euros. It is a lot of difference with the prices recommended by AMD.
But are they improved versions, right? The manufacturers take the reference designs of AMD and NVIDIA and try to raise additional improvements. For example, they preconfigure them with some overclocking to be something better in performance, they place additional cooling systems or add other elements, but the difference seems too high with respect to the recommended prices.
Only a few at recommended prices. In Videocardz They have managed to talk to INET.se, a chain of stores and stores that sell these cards. Those responsible indicate that the recommended prices “will be applied to a limited number of cards.” In fact, they stand out, “they will only apply to the first shipment of each model.” Thus, it is not only that a few cards come out at those announced prices – which are exhausted right away – but it is very likely that such prices will not be repeated again, and go up depending on who sells them.
AMD tries to soften the situation. In The Verge They have managed to contact AMD responsible, who neither confirmed or denied those allegations. What they said is the following:
“It is inaccit that the recommended PVPs of 549 /599 dollars are launch prices. We hope that the cards are available in several suppliers to 549/599 dollars (excluded the tariffs and / or specific taxes of each region) based on the work we have done with our AIB partners (ADD-IN-IN-IN BOARD AIBs have different premium configurations at higher prices, which will also continue to exist. “
Deceptive advertising? The technique used by AMD and Nvidia is really worrying. Although there are users who in social networks claim to have found cards at recommended prices, many others point out how these models are exhausted and the only options are theoretically improved versions that manufacturers put at much higher prices. There is also a lot of resale and speculation, something that has been lived other times in the past.
A lot of availability … if you buy an entire PC. Many of these stores offer these graphics without problems, but only if you buy them as part of a new gaming equipment. There it is more difficult to assess whether the price of the graph is really closer to the recommended or not.
What is happening? The truth is that the situation is terrible for consumers, who can hardly access those graphs at the prices promised by AMD and NVIDIA. In Xataka we have contacted pccomponent, one of the main chains of sale of these products, to know if they can clarify the situation, but for now we have not obtained an answer. We will expand this article if we receive it.
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