Amazon imagined a system of Automated stores in which the client should not even worry about. However, It has not been The giant founded by Jeff Bezos who is the best results in this goal. Who is breaking it is Inditex.
In the last presentation of results, the Textile multinational assured that its autopagogue system is being a resounding success in some stores of the firm, reaching 90% of the total operations in some cases, such and as they point out in Five days.
The passage through box, a critical moment. The time to pay has always been one of the most delicate in the shopping experience, especially for The long lines that can be formed in traditional boxes. Therefore, the arrival of autophagous systems has meant a radical change in supermarkets and large stores.
In some of the most relevant stores of the Inditex Group, the number of autophagous transactions has exceeded the collection operations in conventional box. This figure, which practically doubles the one of the previous year, shows that the autopagogue model has ceased to be a simple trend to become the norm in many of its most advanced premises.
More technological investment. The good Inditex results in their payment experience have their origin in the investment of brands such as Zara in Automated payment systems whose pilot test was launched in March 2025 in four establishments of the firm in Madrid, Santiago de Compostela, Bilbao and Barcelona.
This investment is not only to install more autophagous positions, but also accompanied by different mobile technologies. Through a tablet any store employee scan the “soft labels” of the garments through NFCadd them to a virtual basket and the customer can pay their purchase instantly with your mobile card or payment.
When completing the payment, the RFID label integrated in the garment is deactivated. Together, Inditex claims to offer an experience similar to online purchasebut face -to -face in store and with garments in hand.
Priority in new openings and Flagships. According to Gorka García-Tapia, director of relationship with investors in Inditex, the multinational has begun to prioritize the use of this autopagogue model in some of the new openings of their brands of all the world. He has also applied it to some of his Flagships such as Zara de Plaza de España in Madrid, Major Zara in Spain, and in other new international locations such as Los Angeles and Nanjing. Automatizing the purchase process contributes to these new stores Be more profitable.
Article 14 collected The statements of Oscar García Maceiras, CEO of Inditex about the importance of this technology in the purchase experience. “This initiative is part of the commitment to improve customer experience and innovate with new technologies.”
Advantages and Challenges of Autophagus. The popularity of autophagous systems is, above all, to the speed and comfort they offer to the reduce queues and wait to be attended in a conventional box. Customers value being able to manage their purchase autonomously and without waiting, which significantly improves their satisfaction.
However, these advances also raise important challenges, especially for older people, who can find difficulties to adapt to these new technologies, something that bank has not yet solved with Your ATMs.
In addition, there is some concern among consumers for the possible impact on employment. Autophagous systems can be perceived as a threat to jobs that traditionally occupied the ATMs. Companies, on the other hand, defend that the staff can devote themselves to advice and customer service tasks, “allow us to devote more time to improve customer experience,” said García Maceiras.
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Image | Flickr (Junta de Andalucía), Inditex
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