Ibai only had a milestone for unlocking on Twitch. And he just got it thanks to evening 5

This Saturday will take place at the Cartuja in Seville The evening 5one of the events of the year in the world streamer. Ibai Llanos, its headquarters, has converted the annual boxing event between Streamers and Influencers in an event that hitting monitoring records Not only live, but also on Twitch. Therefore, the platform has decided to reward him.

Twitch recognizes it. The four million simultaneous spectators that had The 4 evening on Twitchand that may be matched or surpassed this year they have provided this new edition an improvement in the transmission. Ibai said in his Instagram stories That “it makes me very excited” and showed that “you see all the categories, all the categories of League of Legends, chatting, Valorant, special events …”, until finally revealed that “we have Our own category On Twitch of the evening of the year, what madness. If someone is going to talk about the evening, you are going to react to a video, you are going to make predictions, this is the category. “

History of a phenomenon. What began in 2021 as a friendly challenge between content creators, Reven and ElMillor, has transcended expectations, becoming the most important phenomenon of digital entertainment in Spanish. The first edition had limited access to public characters from the entertainment world, but got 1.5 million simultaneous spectators on the Internet. The evolution has been meteoric: the evening has been jumping to increasingly large stages, and Already in its third edition it was the most watched event In the history of the platform. The fourth edition beat the record again.

In just four years, Ibai Llanos has converted an experiment among friends into an event that rivals the most important sporting events in Spain, generating an average of more than one million spectators and reflecting the great entertainment power in Livestreaming, whose limits continues to stretch year after year. It has all the meaning that Twitch has decided to reward him.

Rounding benefits. The evening is also the main economic catalyst in the Spanish streaming industry. The fourth edition of the event generated around 400,000 euros of direct benefits for Ibai Only from Twitch, not including additional income from tickets and sponsorships, while payment to participants exceeded 1.2 million eurosestablishing new salary standards for digital entertainment.

The impact on the advertising market is equally forceful: the first three editions doubled the number of sponsors compared to the previous year, with brands such as Alsa and Grefusa GEneruming more than 15,000 interactions each on social networks.

Ibai entrepreneur. And the definitive leg to generate all this amount of benefits is Ibai Llanos himself, which with the evening 5 culminates his transformation From modest Lol narrator in 2014 with income of 30 euros per month to independent entrepreneur that Record the brand “The evening of the year” alone. The key point of this conversion was in 2020 when left his contract with G2 eSports To undertake as an independent creator, a decision that allowed him to negotiate a special agreement with Twitch, obtaining 80% of the profits of his channel, something that few that few Streamers international have achieved.

In February 2024 Created Velaris-Kena Productions slcompany of which he is a unique partner, marking his definitive break with Gerard Piqué and assuming the total control of his projects. The fact that the evening has its own category in a giant like Twitch is just one more detail, but one that certifies to what extent Ibai has become an essential presence to understand the industry of the streaming.

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