What is Google technology to mark and detect contents made with artificial intelligence

Let’s explain What is and how does Synthid workthe tool developed by Google to mark and detect content made by AI. In a world like the current one in which the creation of texts and images with artificial intelligence is a reality, and where the video is the next step, so being able to make this identifiable content is important.

So that you understand what it is about, we are going to start telling you what exactly this technology is and what it offers. Then, we will explain your operation a bit, and we will end up talking about your arrival and implementation.

What is Synthid

Synthid is a technology with which Mark the content that has been generated by artificial intelligence. What it does is generate a watermark in these published contents so that they are easier to detect by other systems, and that there is more transparency and trust in them.

We live in a world in which it is already difficult to know if a text has been created by an AI or a human. The creation of images is also improving so much, that sometimes it is difficult to know when one has been created or simply modified using artificial intelligence. And the next step will be the video.

This does not leave in a panorama in which the proliferation of false and misleading news seems to reach a new level, something that will make users begin to distrust even more in what is published.

And it is in this context that Synthid technology arrives Created by Googleand that the company aspires that others also use. It is a technology that adds a watermark to the content created by AI, and then offers another technology to detect it.

Google will start using this technology already in its generative AI systems. Therefore, When you generate an image with Geminito give an example, in the metadata of this image there will be a brand of water that you will not see, but other algorithms can detect to know if it is made by AI.

Google’s idea is that other companies with AI systems to generate content They also adopt this standard. In this way, it will be much facilitated that then the rest of the platforms know if an image or video are made by an algorithm or a person has really made them.

How Synthid works

What Synthid does is embed digital water marks directly in images, audio, text or videos generated by artificial intelligence. These water marks are not visible, but are a line of code in the metadata that you are not going to notice.

However, just as Google has this system to print water marks, it also has A version of Synthid to detect them call Synthid detector. In this way, its solution is able to generate the two necessary steps, to put an identifier to the content and to allow it to detect it.

Therefore, the idea of ​​the company is that its chatbots and solutions to generate artificial intelligence content use this technology. Then, other companies will be able to use the Synthid detector to know if this content has been created by a Google AI. In fact, this can be An independent platform in which simply upload images, texts, videos and others, and will tell you if Pro Synthid has been created.

And once this infrastructure is created, Google also expects other companies to be associated with them. In this way, they trust to make Synthid a standard for many to use it to put water marks, and many platforms also have the detector.

When Synthid will arrive

Although Synthid is a promising proposal and with many striking characteristics, At the moment it is not a universal standard. This means that it is only one of several proposals. Google is already betting on her products, but at the moment nothing more.

The next step will be convince other AI companies to use this technologyand thus generate an ecosystem that makes it a standard. But for now this has not happened, and no matter how much Google marks its images, it is useless if no one else does.

Therefore, we still do not know to what extent Synthid will end up use. The next months and years will give us a track If other companies join this technology or not. At the moment, Google has a list open for companies to start trying it.

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