Ryanair’s most expensive summer is just around the corner. The reason: to have sold too cheap

The greatest Low Cost from Europe is about to upload their prices. After a year with tickets up to 7% cheaper, Ryanair has announced price increases for this summer.

Your benefit fell into the last quarter16%, up to 1.6 billion euros, dragged by the war with online agencies and failed deliveries of Boeing.

In detail. Michael O’Leary, his CEO, sells it as a “remarkable robustness” in a difficult year. But the real margin per passenger has remained at just 8 euros, less than its more than 10 euros of 2024.

Ryanair has had to give part of the cheap seat with a discount. Online agencies stopped selling their flights and that forced him to lower prices to maintain occupation. It is a serious problem for an airline whose model lives to fill each 95% flight.

Why is it important. Ryanair, with his very particular brand image, is a European air transport thermometer. If she suffers, the rest too, because paradoxically anyone, not even the big ones, approach the return of the queen of the flight Low Cost.

The balance between costs at bay, constant growth and permanent tensions with their partners (aircraft manufacturers, travel agencies, governments under the command of airports) sometimes cracks. And if even Ryanair has to raise prices, this summer fly will be presumably more expensive. Even for the rest.

In perspective. Ryanair has trimmed his expectations. Of the 215 million passengers he expected by 2025-2026, it goes to 203 million. Its long -term objective (300 million in 2034) is still standing, but has stopped the rhythm.

In addition, the tension on both sides of the Atlantic can lead to tariffs for the Boeing aircraft that Ryanair resorts (one of the secrets of its prices is the homogeneity of its fleet). AND Ryanair is clear: If you have to enroll the planes in the United Kingdom to avoid those tariffs, it will. The idea of ​​buying Chinese airplanes Sounds more to order, modus operandi.

The important thing is that tariffs do not translate at a cost for them.

The backdrop. Ryanair’s story does not change: growth, low prices for seats surrounded by accessories to monetize, pressure to suppliersReturn to the shareholder. But sometimes the seams appear.

O’Leary, his CEO, boasts of muscle, but has had to resort to discounts, adjust expectations and distribute dividend to calm the markets.

Outstanding image | Xataka

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