Chatgpt has just integrated A purchasing function that allows you to search for productssee custom recommendations and redirect stores to complete the purchase. This novelty is going to be deployed for all users, both payment and free, even without registration.
Why is it important. OpenAI is invading the territory of e -commerce giants with an approach that prioritizes natural conversation about keywords.
The results are based on personal preferences and reviews of various sources, including editorial publications and user forums, without the need for positioning: “They are not advertisements, they are not sponsored,” said Adam Fry, of Openai, to make it clear what this novelty is not.
And now what. Editors who live from affiliation income could see how their income is reduced, although Openai has not detailed how it will share the value generated.
Fry just indicates that “they will experiment with different models” after perfecting the user experience. Altman has suggested a system of affiliation commissions without selling priority positions.
Between the lines. The integration of The memory function With purchases (except in Europe and other countries) it provides a differential advantage: this combination will allow ultrapersonalized recommendations based on previous conversations.
For example, if a user mentions in previous chats that only wears black clothes of a certain brand and then looks for “shirts for an interview”, Chatgpt You will remember this preference and automatically filter the results, showing black options of that specific brand, without the need to repeat these criteria each time. That mixture is, commercially speaking, dynamite.
The context. This movement takes another twist, with important advantages, composed of competitors such as perplexity with “Shop Like A Pro“And the” investigated with IA “section of Google Shopping.
Openai had already made an incursion into electronic commerce with Operatorits agent that can navigate on websites to help in purchases, although with initial results less fluid than this new implementation.
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Outstanding image | Xataka
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