The company has already begun to limit access

In the last hours, social networks They have been filled with images generated by artificial intelligence with visual styles as recognizable as spectacular. There are reinterpretations of historical scenes in the style Ghiblivacations that look like Lego sets or portraits turned into characters from the Muppets. There are also versions in Pixel Art. Everything with a surprising level of detail.

Behind this fever is chatgpt. The last function of the popular OpenAi chatbot allows you to generate images in seconds simply indicating a visual style. You can start from scratch or use a photo as a reference, and the result seems taken from an animated film.

So much magic has a cost. Demand has grown so much that Openai servers are noticing the pressure. “It is very fun to see people love the images in Chatgptbut our GPU are melting ”, Sam Altman saidCEO of OpenAi.

Openai responds with temporary limitations. To avoid greater overload, the company has begun to impose limits of use. The system could take longer to generate images or directly reject them, even if they would be allowed under normal conditions.

Only for payment users (for now). At the moment, this function is reserved for those who have a payment subscription, such as Chatgpt plus either Chatgpt Pro. Free users can generate up to three images a day, although this option is not yet available.

Controlling demand is key. It is not just a matter of AI. Any cloud -based system can be affected by massive use. And if it is not regulated in time, performance falls or even serious failures can become the following problem to be solved.

An infrastructure challenge. For years, Openai depended exclusively on Microsoft as a cloud service provider. However, in recent months it has begun to diversify its infrastructure, incorporating other partners like Oracle.

Even so, resources remain limited. This scarcity not only slows down the development of new functions, but also affects the availability of existing ones when a peak of use occurs, as is the case now with the generation of images.

A company still far from being profitable. This situation comes at a delicate time for OpenAi. According to The Informationthe company continues to generate great losses: it currently loses billions of dollars a year, and its own projections estimate that this figure could triple until reaching 14,000 million dollars in 2026.

Images | Xataka with chatgpt | @MDURBAR

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