Nvidia graphics cards have become the new iPhone. If you want a decent, prepare to pay 1,000 euros

Do you want to change graphics? No problem: Go preparing 1,000 euros. At least, if you want a modern and decent model, because that is the price at which we will have to get used to.

The situation is demonstrating with the new Nvidia graphics. When launched its new RTX 5000 family cards range He did it with recommended PVPs that already taught the teeth:

• RTX 5090: 2,369 euros
• RTX 5080: 1,190 euros
• RTX 5070 TI: 899 euros
• RTX 5070: 659 euros

Those prices are just a reference, because as soon as the availability is on sale, the availability is scarce and prices have shot. It is the same That has passed previously With Nvidia cards. Let’s put for example MSI models more affordable for each version:

• RTX 5090: From 2,549 euros
• RTX 5080: From 1,539 euros
• RTX 5070 TI: From 889.90 euros
• RTX 5070: Not available

Except in the case of the RTX 5070 ti – that it is possible to find those recommended PVPs – we find that Prices already begin to be higher than those announced As soon as they go on sale. It is something totally legitimate – Nvidia speaks of recommended PVPs, not that manufacturers cannot modify them – but it again makes this market get more and more inaccessible to many users.

There are several stores that especially sell these graphs as part of a new PC. Finding it otherwise is difficult, something that makes it clear that the availability is limited and that if you want to access one of these cards, you will have to think about totally renew your PC and not just that component.

But something else is happening. In our ANALYSIS OF THE RTX 5090 AND RTX 5080 Our partner Juan Carlos López made his recommendation clear:

The conclusion I have reached is that to users who have a GeForce RTX 20 either 30or an equity proposal of AMD, it may be interested RTX 40 I would recommend that you think about it well before buying an RTX 50. This jump I do not see anything clear unless the money is not a problem and you are willing to have the latest at almost any price.

The performance improvement is there, but it is not so striking if we come from a relatively recent graph. In fact, the jump seems to modest except when we can Take advantage of DLSS 4. And the problem is that not all games can take advantage of This improvementalthough certainly the number of titles compatible with DLSS 4 goes up.

But that also raises a danger. If you want to notice a performance improvement, the real person is no longer the hardware of these cards, but the AI ​​software that Nvidia has created. Until now, DLSS technology seemed to be a curious option, but now it has become the great sale argument for this manufacturer. But there is a problem with that.

DLSS 4 It is a owner technology.

That’s how it is. You will not be able to enjoy it unless you do not have one of the new Nvidia cards, and that is starting the creation of a dangerous vicious circle. One in which developers want to offer more fluid experiences to their users, but for that they have to modify their games to make them compatible with DLSS 4.

That leaves out the competition (AMD), but also force users to bet on that new Nvidia walled garden. DLSS 4 is compatible with the old manufacturer’s old graphs – but Only RTX 50 offer multi frame generation-. This characteristic is what is possible to generate up to three frames for each rendering frame, and is therefore responsible for “multiplying” the performance and frame rate of the compatible games.

That makes us facing a strategy similar to that of the iPhone: great in many things, exclusive and with a high price that usually surrounds the 900-1,000 euros, such as these Nvidia cards.

That puts us all in a brete, especially since DLSS 4 could become another CUDA. Today that technology is the great responsible for the success of Nvidia in the world of AI. AMD also has chips for very competitive, but the problem of this manufacturer It is not hardware, but software (and specifically, CUDA).

If Nvidia manages to convert DLSS 4 into another de facto standard, We will find a worrying situation in which a proprietary software standard ends up catching users and the industry. If a single manufacturer ends up dominating the market, you can do what you want with it. And that are potentially very bad news for users.

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