If we think about which Spanish company is the best ratedit is very likely that Inditex, Mercadona, Banco Santander or Repsol are among the most repeated. The same thing happens when we talk about entrepreneurs who have founded them or managers who direct them. Names like Amancio Ortega, Juan Roig or Ana Botín are the first that come to mind.
For the last 25 years, the corporate reputation business monitor Merco make a ranking with the best valued companies and managers in the country. In its 26th edition of Merco Empresas, the duo Inditex and Juan Roig have remained immovable on the podium as a company and manager best rated from Spain.
Inditex, again at the top
One more year, Inditex tops the list of the 200 companies with the best reputation in Spain. They are closely followed by Mercadona and Grupo Social Once, which complete a podium that barely changes from one year to the next. The Merco Empresas study is prepared based on 65,000 surveys, seven evaluations and 29 different sources, as detailed by the Merco Empresas study. Merco report.
In fact, the top 5 of 2026 has not moved one place compared to the 2025 edition. But from sixth place onwards changes do appear. Caixabank rises two positions compared to the 2025 ranking and enters the top 6.
The insurer Mapfre also improves its rating, going from tenth to eighth place, achieving 7,111 points from the experts. Coca-Cola, on the other hand, loses four positions and falls to tenth place. Repsol, Iberdrola, Caixabank, BBVA and Santander complete the top 10 best valued Spanish companies.
Juan Roig, eight years unbeatable
Something very similar happens in the leader ranking. Juan Roig, president of Mercadona, repeats as the highest-rated executive in Spain for the eighth year in a row, as confirmed by himself leader ranking.
Ana Botín, executive president of Banco Santander, follows closely behind. Closing the top 3 is Amancio Ortega, followed by Marta Ortega, founder and non-executive president of the Inditex group respectively. This block already has several editions without changing ordersomething unusual in a ranking that measures public perception and not just the figures on a balance sheet of financial results.
From fifth place onwards there are new developments. Josu Jon Imaz (Repsol) rises to sixth place and Pablo Isla (Nestlé) enters seventh. Isidre Fainé and Gonzalo Gortázar (CaixaBank) also climb positions compared to the previous year. Antonio Huertas (Mapfre) slips into tenth place after climbing five steps. Florentino Pérez (ACS Group) and María Dolores Dancausa (Bankinter), on the other hand, leave the top 10 this year.
From the analysis of this reputation list, two clear conclusions can be drawn. The first is that both Mercadona and Inditex, as well as their directors and founders, are two examples of business success not so much for its good growth figuresbut for having achieved connect with your customerswhich are those that are taken into account in this type of listings.
On the other hand, it is striking how the personality or image that a manager projects can even be above the perception levels of the company he or she directs. That is to say, the public recognizes the work of a manager like Ana Botón, placing her in second position but, on the other hand, Banco Santander has not achieved the same connection with users than its president, maintaining ninth position in the company ranking.
Amancio Ortega, the boss who no longer commands but continues to weigh
Amancio Ortega left the executive presidency of Inditex in 2011 and does not even have a management position in its investment arm Pontegadea. Since then he has lived away from the spotlight in La Coruña. But its shadow is still very long.
Ortega continues to be the largest shareholder of the group, with more than 59% of the capital through Pontegadea, and will collect this year a record dividend of more than 3,234 million euros. Furthermore, he remains the only Spaniard among the ten richest in the world, according to the Forbes list of 2026.
Ortega no longer signs decisions on a day-to-day basis at Inditex, however, even after his retirement, his name continues to occupy a prominent place in the ranking of managers best valued by the public.
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Image | GTRES, Mercadona
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