its second brand will go far beyond the electric car

Xiaomi is here to stay in the automobile market. And given its evolution, it is very likely that it will be studied as one of the most striking success stories in history. No half measures. And it is that, As we have already explained in Xatakathe automobile industry is full of corpses of who could have been and stayed by the way.

Although much has been said about the ease that the electric car offers so that brands completely unrelated to the world of motor take the leap into this new businessXiaomi has been one of the few companies to achieve this and, it seems, to expand its business beyond China.

In just three yearsthe company went from announcing its first car to having two on the market and sweeping sales. A Xiaomi SU7 that stands up to the large electric sedans of the moment at a fraction of the price of the Tesla Model S or the Porsche Taycan and a Xiaomi YU7 that points even higher, to a slightly higher level of luxury.

Since both models were revealed, there have been rumors about what would be the next step of the company, what type of car they would launch. Already during the launch of its electric SUV, it was put on the table that Xiaomi had the launch of a car with a combustion engine on its hands.

And there seems to be some truth. Because, according to what we know, it will be Xiaomi’s second brand, Sky Nomad, that will be in charge of bringing this car with a combustion engine to the street.

Sky Nomad, this we know about Xiaomi’s second brand

Although the launch of a new Xiaomi car is something that has been rumored for months, the appearance of this new sub-brand is something that has not been talked about strongly enough. until a few days ago.

And it is that chinese media They have echoed that Xiaomi has registered the SKYNOMAD name in English and xa tian in Chinese. The intention would be to have a second brand, positioned slightly below Xiaomi that serves to offer a slightly different product than the one we already know. It would be something like your Redmi for cars.

The rumors of this new brand have gained even more strength with the publication of some spy photos of a first test mule that appeared in Autohome. The car, they say CarNewsChina It is a 5.30 meter long SUV with a 3.10 meter long wheelbase (approximate figures). But the interesting thing is in its technology.

And everything indicates that the car will be an extended range electric car. That is, a car with a combustion engine that works with the touch of an electric one because these motors are the ones that always push the car, acting as the combustion engine, a 1.5T as we usually see in many other Chinese cars, which acts as a generator to produce electricity for the battery.

With this technology, it is expected that the new car from the Xiaomi sub-brand can travel between 400 and 500 km in purely electric mode and that the total autonomy will reach 1,500 km. This movement is interesting because without state aid, the electric car market had slowed down in China and the public seems to have been more interested in cars that, as in this case, can rely on the help of a combustion engine.

The intention is to position this brand one step below Xiaomi. That is, Skynomad would serve as an entry range to the brand’s cars, with a perspective of sub-family cars with plug-in technology but with a combustion engine. Above all, Xiaomi would remain the reference brand for high-performance electric cars.

The project seems to be more than advanced. Chinese media suggest that the company internally names this car as Kunlun N3 and that will be the spearhead of a strategy that will seek to fight for quality-price and that targets new markets. According to CarNewsChinathe new release will seek to overshadow Li Auto and Aitothe two most recognized brands in China with extended range electric models. The media points out that Skynomad would be positioned in price below the 250,000 yuan (about 31,500 euros) at which this segment operates.

But, in addition, they do not rule out that the company uses the car to attack new markets that are less evolved in terms of electric cars. It is a good opportunity for Xiaomi to begin to gain a foothold in markets where the charging network is less dense.

In its strategy, Xiaomi would have already begun to diversify the purchase of batteries. They point in the middle 21 Business Herald that the company has started buying batteries at sunwoda and CALBand thus diversify the suppliers that, until now, focused on CATL and BYD. Sunwoda is also the company that more batteries sold for hybrid mechanics and CALB is the third largest battery supplier for the Chinese market, behind the two giants already mentioned.

Photo | Xiaomi

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