It never grew that much outside of China but it never fell that much inside China.

BYD finds itself facing a diatribe unimaginable just a year ago. While its sales skyrocket outside China, it manages to sell fewer and fewer cars in its own country. Whatever its future, we are experiencing a key moment in a company that aspired to be one of the five major car manufacturers worldwide.

The data. 455,707 cars. These are how many BYD has sold outside of China so far in 2026. A spectacular growth of 59.8% year-on-year and a solid basis to reach the 1.5 million units that the company wants to sell outside its country this year.

1,003,039 cars. These are the ones that BYD has sold within China so far in 2026. A not inconsiderable drop of 26.4% year-on-year and a solid concern for a company that has already been declining in sales for eight consecutive months in its country, reaching in some cases a decline of up to 42%like last March.

Both data are brought CarNewsChinawho collect data from companies inside and outside the Asian country.

Why does it fall? That BYD has been falling for more than eight months in a row is no coincidence. The Chinese State has left aside extensive subsidies for the purchase of electric cars or plug-in hybrids, known as “new energy”. That has slowed down the market and, of course, who has hurt the most It is the leading company that, in addition, does not sell other types of cars either under the BYD name or under any other of its brands such as Denza either Yangwang.

The company is by no means the only one that falls into the Chinese market. No subsidies, national sales have suffered but the context has been complicated for the company since companies like Geely (which have surpassed him in sales) They have a broader catalog of technologies and some cars like the BYD Dolphin Surf (Seagull in China) are much less competitive without aid since the market rewards large and technological cars at a low price. However, the great advantage of this model is in the price and not so much in what it offers in its infotainment systems.

Why does it grow? The positive side for BYD is that its arrival in new countries and sales where it was recently established seem to be going at a very good pace. As we said, outside of China They have already sold more than 400,000 carswhich falls within the roadmap to sell 1.5 million cars outside of China this year.

BYD has entered these countries with a formula that lays the foundations for continued growth: contained price (compared to its rivals) for medium and large-sized electric and plug-in hybrids. This is leading them to good numbers in Europe but also in Latin America. In both cases BYD is already working to produce locally and not bring your cars only from China.

It must be remembered that their electric vehicles are still punished with tariffs in Europe but their plug-in hybrids do not have that problem. To this we must add that its capacity to update models is very high, as seen with the BYD Atto 2.

And how is it going in Spain? Spain is one of the most important countries for BYD outside of China. It is strange because we are not a country with high levels of plug-ins but we are an interesting market because we value price a lot.

And, there, the BYD Dolphin Surf It is priced low enough to be a bestseller in countries like Spain. So far this year, it is the third best-selling electric car and the first “non-Tesla.” But, in addition, BYD also has the Signal U and the Atto 2 to the two best-selling plug-in hybrids in our country.

Why is it worrying? BYD faces a challenge: needs to continue growing. At least, that’s what they thought themselves. In 2025 they became the company that more electric cars sold worldwide. In 2024 they already touched it but they set a goal that was not met last year and that, barring any surprise, will not be met in 2025: manufacturing 5.5 million cars.

Getting into the five million car club would mean positioning BYD as one of the five largest manufacturers in the world. In 2025, that position will be occupied by Stellantis with 5.6 million cars, a conglomerate that has 14 brands under its umbrella.

By just 50,000 units, BYD failed to surpass Ford, but the most painful thing for the company is that it remained at 4.6 million cars sold. An insufficient figure for its prospects but unimaginable a few years ago.

But it’s not alarming. Although the results within China are not good, the company has demonstrated the ability to adapt to new environments. The company has two great strengths: its businesses go beyond automobiles and its potential growth outside of China is enormous.

The brand has the right product for markets where, like the Spanish market, price is valued above other incentives. In Latin America, Chinese cars are making their way for this reason. And in North America, Mexico and, above all, Canada has opened the door to companies arriving from China.

In Europe, BYD’s growth continues. In countries like Spain it is obtaining great results but in others it is still establishing itself. But, in addition, they will soon be able to tighten the price of their cars when the assembly lines of Hungary and Türkiye start walking And everything indicates that the brand does not want to stay here, There are already rumors that they want to buy the Dresden Glass Factory for which Volkswagen is looking for a new owner.

Photo | BYD and aboodi vesakaran

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