usatoday24
Tesla has made its presentation of sales results And the news has not been what they expected: the sales of their electric cars They have plummeted during the last quarter, especially in Europe.
Some investors have not been able to associate this fall to the political activism of the CEO of Tesla, and see in this fall the reaction of the markets to the Elon Musk support to the ultra -right parties of Germany and the United Kingdom.
The Batacazo of Germany. According to data From the Federal Carriage Transport Authority of Germany (KBA), during the month of January 2025, Tesla only enrolled 1,277 electric cars in the largest car market in Europe. That represents a 59.5% drop with respect to sales of the previous year.
The fall in sales of Tesla in Germany contrasts with the number of enrollments of battery electric vehicles (BEV) in that country, which amounted to 34,498 units enrolled, increasing the figure by 53.5% compared to the previous year. That is, the Germans They have bought more electric carsbut these cars were not from Tesla.
The decrease in sales in the withdrawal of incentives for the purchase of electric cars can be attributed, but this theory would be ruled out because that would impact all electric cars. However, the Chinese manufacturer Byd has been the great beneficiary of the Tesla stumbling, increasing its sales by 69.1% during the same period.
It is not an isolated case. Such a pronounced fall in a single market can be attributed to certain economic factors. However, when the situation is replicated with generalized falls in the main European markets, the diagnosis also changes.
According to published data By Electrek, Tesla’s sales fell 75.4% in Spain, a 63.4% in France46% in Sweden, 42.5% in the Netherlands, 40.9% in Denmark or 40.2% in Norway, a market in which the 90% of cars that are sold They are electric. In general terms, Tesla’s total sales fell 47.7% in Europe and a 7.78% in the United Kingdom.
It is striking that, in California, a state where Tesla usually got good sales figures, Model 3 sales have also fallen 3.
Everything points to a person in charge: politics. One of the reasons that different responsible for the European car industry have argued as an explanation for the decrease in sales of the brand is the political role of Elon Musk in the US government and Your explicit support to extreme right formations in Germany and the United Kingdom.
The French medium France24 collected the statements Ferdinand Dudenhoeffer, director of the Automotive Research Center in Germany, ensuring that the behavior of the Tesla CEO was being “extremely harmful” for the manufacturer in that country. “Nobody wants to be associated with this. Tesla and Musk are almost inextricably linked.”
Tesla pays Musk’s invoices. The electric car manufacturer has become the objective of protests of different types in different countries in Europe. Behind him controversial greeting the public After Trump’s investiture, some activists projected The word “Heil” on the main facade of Tesla’s gigafactoría in Berlin.
The Everyone Hates Elon Group has been marking the London Tesla with adhesives in which it reads: “Don’s Buy to Swasticar“(Do not buy a car-esvastic) and disseminating it In your social networks.
Investors begin to worry. During the last quarter, the manufacturer has registered a decrease in its revenues of operations with 1.6 billion dollars, compared to the 2.1 billion dollars declared in the same quarter of 2023. Before this fall, investors were worried about the political facet by Elon Musk and its negative effect on the brand, as well as the time that your Doge in front paper. After all, Tesla pays Musk’s salary, not the US government.
CNBC collected Some of those investor questions: “How long does Elon Musk do to grow Tesla, solve products and generate value for shareholders compared to their public commitments with Trump, Doge and political activities?” Asked one of the Retail investors present.
Other investors asked if Tesla had “lost sales due to Elon’s political activities” and wondered how the company was going to “respond to Musk’s Nazi infamous greeting and how the negative impacts of Elon Musk’s public opinions and public activities are being addressed ” None of them received a response from the directive.
Image | Unspash (Andreas Rasmussen), Dvidshub (Joshua Armstrong)
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