The Caja Mágica is, on paper, one of the best-conceived tennis venues on the circuit in Spain. Modern facilities, first-class slopes, careful organization. And yet, each edition of the Mutua Madrid Open sparks the same conversation: why are the stands so empty? Why is the atmosphere more like a corporate event than a Masters 1000? The answers are uncomfortable and point in very specific directions.
What is the Madrid Open. The Mutua Madrid Open celebrates its 25th edition in 2026. Since 2009 it has been played in the Caja Mágica, the venue designed by Dominique Perrault in the Parque Lineal del Manzanares, and since 2019 it has been directed by Feliciano López, who combines that role with his last seasons as a professional player. It is a combined Masters 1000 tournament, which means it simultaneously hosts the ATP men’s draw and the WTA women’s draw: one of nine events of that category in the world, one step below the four Grand Slams.
The prices. Tickets for the Manolo Santana Stadium, the center court of the tournament, with capacity for just under 10,000 spectators, oscillate between 10 euros in the first days and 176 euros in the semis and final. They are not scandalous numbers, but at Roland Garros, tickets for the main draw with assigned seating on the Philippe-Chatrier court (the equivalent of Manolo Santana, with capacity for more than 14,000 spectators) They start at 95 euros in day sessions. Tickets for the semifinals started at 120 euros, and the final at 220 euros.
In other words: The semifinal of the most important clay Grand Slam in the world has a price similar to what Madrid asks for a final round match in a Masters 1000. And Paris is Paris. From here, prices skyrocket: a second week pass has a starting price of more than 850 euros, which places the Madrid Open in a league of exclusivity that its weight on the circuit does not fully justify.
Furthermore, the sales model (separate sessions, stadiums with differentiated access, multiplication of premium categories) turns the purchase of a ticket into a labyrinth for deep pockets.
When the VIP is empty. In May 2024, one of the most commented images on social networks was the image of the Manolo Santana VIP boxes during the women’s final, played between the two best tennis players in the world at that time, with dozens of empty seats. Complaints from fans were especially directed at that area, occupied largely by guests, with low attendance that was visible both in smaller matches and in meetings with the most popular figures of the tournament: tickets sell out quickly, resellers raise prices, and at the same time there are dozens of seats reserved for guests who end up not showing up.
Image problems. Outside, the tournament projects an exclusive and aspirational image. But inside, the empty stands do not go unnoticed. When Feliciano López himself spoke this month about the controversies over the invitations, his explanation pointed directly to the structure that owns the event: “The owners of the tournament are not us; they are other companies, with other interests, clients who have to help.”
Tennis and networking. The tournament’s own official website describes its premium spaces as ideal for combining “leisure, sports and networking with the idea of satisfying the needs of the most demanding fans.” It is not an oversight in the writing, it is just that this is the business model: in a tournament with the relatively short tradition of the Madrid tournament, the imbalance between the space conceived as a social experience and as a sporting spectacle is even more evident. The result is an atmosphere that lifelong fans criticize with phrases like “I’m going to take a photo, I don’t care about tennis.” Attending the Open has become a social event where tennis is the decoration.
Gamblers in the stands. Another type of networking: in the 2025 Madrid Challenger (a minor category tournament held at the Country Club) incidents related to bettors they marked the entire week. During the quarterfinals, comments such as “Gaubas is going to pay me” could be heard as attendees looked at their phones to check live betting apps. The Slovak tennis player Norbert Gombos even stopped the match to directly rebuke a group of young people in the stands. It was a semi-final, and a scene difficult to imagine at Roland Garros or Wimbledon.
LaLiga’s Integrity Director warned that tennis and basketball are the sports where the pressure of bettors on the atmosphere in the stands becomes more evident, due to the pace of the game and the proliferation of micro-event markets (point-to-point betting, per game, per set). The public no longer cheers out of hobby: they are getting excited or angry depending on the money they win or lose. An attitude that degrades the atmosphere of a sport that requires concentration and silence.
The drama. Neither the Madrid Open is a failure nor the Caja Mágica is a bad venue. But there are doubts about the tournament model that has been built: prices that leave out the average fan, stands that look like corporate meeting rooms, a poorly maintained invitation policy and results that give a bad image… an atmosphere that does not accompany the quality of the tennis played on the court.
GIPHY App Key not set. Please check settings