In the middle of the 20th century the skyscrapers They were still a rarity outside of cities like New York or Chicago. In Europe they predominated the horizontal citieswith low-rise buildings and compact historic centers. However, in the middle of the 1950s, experimentation began with an urban idea that seemed almost futuristic for the time: concentrating thousands of homes and hotels in high towers to free up land, bring people closer to the sea and create cities capable of accommodating crowds without expanding uncontrollably throughout the territory.
The town facing the sea. At that time Benidorm it was just a fishing village of the Alicante coast. Its economy revolved around the sea and, in particular, the tuna trap, while many families survived by combining fishing, agriculture and work in the merchant navy. That small town barely had more than a few thousand inhabitants and had the typical appearance of a mediterranean town: low houses, narrow streets and a life marked by the rhythm of the tides.
However, the fishing crisis, the economic isolation of post-war Spain and the need to find new sources of income pushed the town to seek a different future. It was then that an almost unthinkable transformation began to take place: a humble enclave destined to become one of the most unique urban and tourist experiments in history.
The vision that changed the destiny of the city. The great turning point came in the 1950s when Mayor Pedro Zaragoza perceived the potential tourist of that corner of the Costa Blanca. At a time when the Franco regime was trying to attract foreign currency and timidly open the country to the outside world, Benidorm opted for sun and beach tourism as an economic engine.
The decision involved breaking with many conventions of the time, from allowing the use of bikini on the beaches (a scandal for conservative Spain) to designing an urban model specifically designed to accommodate thousands of foreign visitors. The municipality developed in 1956 one of the first general urban planning plans in the country, a tool more typical of large cities than a small coastal town. With that plan the metamorphosis began: the place that had lived off fishing for centuries began to be imagined as an international tourist city.

Benidorm before the “plan”
Grow towards the sky. The key to the urban model was an unusual decision on the Mediterranean coast: grow vertically. The 1963 planning practically eliminated height limits and allowed increasingly slender towers to be built on relatively small plots. The logic was simple and powerful. If the buildings rose towards the sky, the ground could be kept free for green areas, swimming pools, avenues and services.
This approach turned Benidorm into a true laboratory of modern urban planning, indirectly inspired by the theories of architects. like Le Corbusier about vertical cities surrounded by open spaces. He first great symbol of that change came with buildings like the Frontalmar or the Coblanca 1 in the sixties, towers (or moles) that they broke completely the traditional scale of the town. Those constructions inaugurated a model that in a few decades would transform the city’s landscape.


The hordes are coming. The airport opening of Alicante in 1967 and the expansion of European tour operators triggered the arrival of visitors. British tourism, especially, found Benidorm a cheap, sunny and accessible destination all year round. To accommodate this avalanche of tourists, dozens of increasingly taller hotels and apartment blocks were built. In a few decades, Benidorm’s skyline went from low houses to a forest of towers facing the sea.
Today the city has more than a hundred of skyscrapers or, in other words, it is the second in the world with the highest density of tall buildings per inhabitant, only behind New York. Structures such as the Gran Hotel Bali, the Time or the future TM Tower (which will exceed 230 meters) symbolize that vertical race that turned the city into what many call the “Manhattan of the Mediterranean.”
Criticized and admired. There is no doubt, the Benidorm model has been the subject of debate for decades. For some it is the perfect example of mass tourism and aggressive urbanization of the coastline. For others it is, paradoxically, one of the coastal developments more efficient of Europe. The concentration of high-rise buildings allows hundreds of thousands of visitors to be accommodated while occupying a relatively small area and reduces land consumption compared to extensive urbanization models with dispersed chalets and resorts.
In addition, the city functions as a practically continuous destination throughout the year, with very high hotel occupancy levels even in winter. This spatial efficiency has led some architects and urban planners to consider Benidorm as an urban experiment so unique that, far from being a mistake, anticipated solutions that are discussed today in the debate on sustainability and urban density.
From a town to a world tourist icon. The result of this entire process is a transformation that is difficult to imagine if you look at the starting point. In just a few decades Benidorm went from being a small fishing center to a city capable of receiving millions of visitors a year. Its stable population is around tens of thousands of inhabitants, but during the summer can multiply until approaching half a million people.
He skyline of skyscrapersvisible from kilometers out to sea, has become an iconic image of Spanish tourism. What began as a risky bet in the 1950s ended up creating a urban and economic phenomenon unique: a place where an ancient Mediterranean town decided to reinvent itself looking up to the sky and ended up building his own Manhattan facing the sea.
Perhaps that is why its story continues to provoke the same uncomfortable question: whether that was a brilliant urban planning intuition… or the experiment that forever changed the way of inhabiting the Mediterranean.
Image | Javier Martin Espartosa, Double reed


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