Every time you ask a generative AI to solve a problem for you, a server on the other side of the world needs power to process it and cooling to keep from melting down. The problem is that this electricity meter that spins at full speed is not just that of the large technology companies: it is that of the entire community. The AI revolution has a real physical and economic cost that has already begun to hit the pockets of families, unleashing a crisis that has forced the United States Government itself to hit the table.
The US government has said enough. According to federal dataresidential electricity prices will increase a national average of 6% in 2025. Citizens, stifled by the cost of living, have begun to connect the dots and point to the huge data centers that are proliferating in their neighborhoods. As detailed Politicalthere are currently some 680 data centers planned in the country, gigantic infrastructures that will require energy equivalent to that of 186 large nuclear power plants. This brutal demand has provoked strong citizen opposition, how to explain Guardiannumerous communities have begun to reject and block these projects for fear that their bills will skyrocket.
The pressure has been so strong that the rebellion has penetrated traditionally conservative fiefdoms. According to Financial TimesRepublican legislators in states such as Missouri, Ohio and Oklahoma have suggested halting the construction of data centers, while Florida Governor Ron DeSantis has pushed laws to regulate them and protect families from price increases. Faced with this scenario, Donald Trump’s administration has been forced to intervene.
Washington’s “historical pact.” As reported The New York Timesexecutives from Google, Microsoft, Meta, Amazon, OpenAI, Oracle and xAI made the pilgrimage to Washington to meet with President Trump and sign the so-called “Taxpayer Protection Pledge” (Ratepayer Protection Pledge). The objective of the agreement is to shield consumers from rising electricity costs. Technology companies have committed to “build, provide or buy” the new electricity generation resources they need, assuming 100% of the costs of infrastructure and improvements to the transmission network.
During the meeting, Trump left a phrase that perfectly summarizes the sector’s reputation crisis: “They need help with public relations, because people think that if a data center is installed, the price of electricity will go up.” The president assured that, thanks to the pact, that “will no longer happen.” For their part, managers such as Ruth Porat (Google) or Dina Powell McCormick (Meta) confirmed their commitment to pay for the infrastructure “whether or not they end up using that energy.” according to statements published by the New York media.
We cannot understand this move by Washington without looking at the electoral calendar. Politically, as they point out Financial TimesRepublican strategists alerted the White House that energy inflation was an imminent risk ahead of the midterm congressional elections (midterms). The Democrats, like Senator Mark Kellywere already using citizen anger as a political weapon, calling Trump’s pact a simple “handshake agreement” that was insufficient.
And the clash with reality: a network to the limit. On paper, the promise sounds perfect. As the specialized media ironically says Engadget“big tech agrees not to ruin your electricity bill.” However, journalism and energy sector experts agree that there is a gigantic distance from words to actions. As he warns Political, The agreement is, in essence, a voluntary “handshake”, without binding legal force. Rob Gramlich, former economic advisor cited by CNBCremember that the White House has no direct jurisdiction over this matter: the rules of the electric grid are decentralized and depend on the public service commissions of the 50 states. It is they, and not the federal government, who approve how costs are distributed.
The damage in some areas has already been done. Argus Media reports that on the PJM network —the largest in the US, covering 13 states and including the world’s largest data center cluster in Virginia—capacity costs have skyrocketed by $23 billion, record rates that are locked in until 2028, making it “virtually impossible” to lower prices for consumers in the short term. An independent watchdog came to describe this situation as a “massive transfer of wealth” from citizens to corporations.
Competition for resources is fierce. Abe Silverman, researcher at Johns Hopkins University cited by Politicalcompares the situation to “a bidding war for a ticket to a Taylor Swift concert.” There is a five-year waiting list for gas turbines, and their prices have doubled. This technological urgency not only makes the network more expensive, but is stopping the green transition in its tracks. As they explain Argus Mediathe immense demand for servers cannot be covered quickly enough with renewable sources. This is forcing power companies to delay the closure of polluting coal plants and invest heavily in natural gas generation, perpetuating dependence on fossil fuels. The greatest risk, Silverman warnsis what happens if Silicon Valley is wrong in its growth calculations: “You spend 3 billion to improve the network, and then the data center does not materialize (…) Who is left with the problem? Grandma.”
Should Europe demand the same? If we cross the pond, the situation is no less worrying, and the regulatory approach is drastically different. According to data from the European Commissiondata centers currently consume 415 Terawatt-hours (TWh) globally (1.5% of the world total), a figure that, driven by AI, will double to 945 TWh in 2030. In the European Union, consumption was around 70 TWh in 2024 and will jump to 115 TWh by the end of the decade. Europe has launched a mandatory monitoring system under the Energy Efficiency Directive to demand transparency about this consumption and its water and carbon footprint.
But in Spain, the problem is already a physical jam in the networks. As we have described in Xataka, The Spanish electrical grid is like a saturated highway to which, suddenly, “a convoy of trucks of industrial tonnage” has arrived. The technical regulations of the National Markets and Competition Commission (CNMC) caused a “cascade effect” that blocked connection permits.
The great paradox is the response of the administrations. While the United States demands that technology companies pay for their own electricity party, Spain is rolling out a red carpet to attract them. The Spanish Government wants to turn the country into the great “cloud” of southern Europe. For this, it has granted them a “technical amnesty”: has eliminated the old requirement that forced the industry to consume in “off-peak hours” (at night), adapting to the current reality where solar energy lowers prices at midday (the famous “duck curve”).
The final objective of the Ministry of Industry is to grant data centers the status of “Electrointensive Consumers” (adding their activity code, CNAE 6311, to the regulations). This would allow them to receive million-dollar compensation on their electricity bill. While the Government “shields” technology companies from costs, forecasts indicate that citizens will see their bills rise by 4% in tolls and 10.5% in electricity system charges in 2026.
Europe and Spain must open an urgent debate: if we want to lead the AI infrastructure, should we copy the American model and force firms like Amazon and Google to pay for the modernization of our network, or will we continue to subsidize its deployment at the expense of the local consumer?
While the US charges entry, Europe pays for the party. Artificial Intelligence has the potential to redefine our economy and solve complex medical and industrial problems, but in its current state, its voracious appetite has put it in direct competition with families for a basic resource: electricity.
The United States has taken the first step – driven by fear of the polls and social unrest – to remind the giants of Silicon Valley that innovation cannot be financed by emptying the pockets of the middle class. Now the ball is in Europe’s court. Immersed in the fear of missing the train of technological progress, European governments (and particularly the Spanish one) must decide if their strategy to seduce big technology companies will end up putting the million-dollar bill for electrical modernization on the shoulders of their own citizens. The plug is the same for everyone; The question is who pays for it.
Image | Gage Skidmore and rawpixel
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