a story of love and hate

To human beings we love to take sides and defend it. We love and hate football teams, foods, cars and clothes, but we also love and hate technology companies. If there are two companies that represent that history, they are Apple, traditionally loved by its users and with a very good image, and Microsoft, which despite its efforts has been massively hated.

We do not enter here into value judgments about whether one or the other deserved that love or hate, but we simply expose that this feeling is clearly widespread. This story of love and hate has accompanied us for the last forty years, but now another similar story is beginning to take shape. Still incipient, but striking.

It is, of course, how people are starting to hate OpenAI and love Anthropic. The similarities with Microsoft and Apple are striking, especially after the events of recent days and that triangle of loves and heartbreaks that the Pentagon, Anthropic and OpenAI have formed.

Two very clear perceptions have ended up emerging from all this scandal. On the one hand, Anthropic has positioned itself as the company that defends ethics and morality. They have not given in to the demands of the Pentagon and they have stuck to their guns, which reputationally has been very positive for her.

On the other hand, OpenAI has taken advantage of the moment to steal the government contract from its rival. The perception here is different, and OpenAI has come across as an opportunistic and unscrupulous company. So much so that the impact on popularity has been notable: last Saturday ChatGPT downloads plummeted while Claude’s managed to place her above her rival, who had always dominated that ranking.

The effect has been clear: Anthropic has become the good one, the company to love. OpenAI, on the other hand, has become the focus of criticism. In fact, a ‘Cancel ChatGPT’ movement which encourages users to stop using OpenAI AI models. Betrayal, these users seem to say, is paid for.

The narrative battle of the good guys and the bad guys

Here we are witnessing a unique phenomenon of the evolution of the corporate identity of these companies. While Altman seems to have adopted Bill Gates’ style manual from the 90s —prioritizing aggressive growth, government alliances and market domination—, Dario Amodei positions himself as the “spiritual heir” of that Apple that boasted of “thinking differently”. Anthropic’s refusal to cross certain red lines has served to make the average user feel that by using Claude they are supporting a technology “with a conscience”, so to speak.

The curious thing about this story and this rivalry is that Anthropic was precisely born from a split from OpenAI due to ethical differences. There is a certain narrative of purity versus business pragmatism here that again reminds us of the confrontation between Apple and Microsoft since the 80s. OpenAI seems to be the Windows of AI. Meanwhile, Anthropic appears to be the MacBook.

These user tantrums usually have an expiration date because human beings we have a very bad memorybut OpenAI still faces clear risks. For example, that this perception of the company complicates talent retention or that Anthropic actually ends up assuming the role of “company that develops ethical AI.”

For the latter that is also a risk, because any slip in that immaculate philosophy can be very expensive. In fact, it is already being talked about on networks how Amodei actually he is no saint and your company showed up in January to a competition for a project for swarms of autonomous drones controlled by voice and AI.

Thus, we are reviving the assignment of ideological values ​​to technology. Each company wants to position itself differently, but for users everything is once again a matter of good and bad. Users loved Apple computers and hated (or supported) Microsoft computers. Now that debate seems to have moved to AI: we love Anthropic’s because it seems to be ethical, and we hate (or support) OpenAI’s because it is opportunistic.

But be careful: this has only just begun.

In Xataka | Microsoft had a Discord channel dedicated to AI. They closed it because everyone now calls them “Microslop”

Image | Xataka with Freepik