The laptop is still important in the age of AI

Samsung has reserved the Mobile World Congress to announce the arrival in Spain of its new batch of laptops: the Galaxy Book6 series. This family is made up of three models, namely Book6, Book6 Pro and Book6 Ultra, and its objective is not so much to compete in specifications and price, but also to position itself as one of the fundamental pillars of the AI ​​ecosystem that the firm is developing.

The news. Samsung has announced the launch in Spain of its new laptops. The Galaxy Book6 will start at 1,149 euros, the Galaxy Book6 Pro will start at 1,799 euros and the Galaxy Book6 Ultra will start at 3,399 euros base. It will be available from March 11 and its specifications are as follows:

The mobile as the center. Galaxy phones, especially Galaxy S and, more specifically, the Galaxy S Ultraare the central axis around which Samsung’s product strategy pivots. The thread that unites the entire ecosystem, that is, tablets, watches, headphones and, of course, computers, is artificial intelligence.

Samsung Galaxy Book Series6 | Image: Xataka

Samsung’s idea is that our devices know us better and anticipate our needs, being proactive when it comes to suggesting data or taking action. In that sense, the more complete the ecosystem is, the more capacity to react it will have. It is something that Motorola and Lenovo They have also understood and that companies like Apple, in their own way, have been working for years. Samsung wants to connect everything and knows that in its enormous ecosystem it has a great competitive advantage, so it makes sense that it wants to continue exploiting it.

And it works for them. According to internal data shared by the company, the laptop market grew by 9% in value in Spain last year. Samsung, for its part, has been the brand that has grown the most, with 88% in value and 93% in units. It is possible that AI PCs have not taken off as the market would have liked, but perhaps that is because the real value It is not in the execution of AI models locallybut in how products integrate with each other in the age of AI.

Samsung Galaxy Book Series6 | Image: Xataka

The role of AI in Book6. Samsung’s new laptops integrate Galaxy AI and Microsoft Phone Link. What does that mean? That the user can use the mobile phone from the PC, transfer files and synchronize devices to, for example, use a tablet as an external monitor. You can also use AI features such as generative editing, AI Select, voice file search, writing assistant, as well as all the Copilot+PC options.

To do this, Samsung relies on the cloud, but also on the NPU of the Intel Core Ultra Series 3 that the three laptops mount inside. Roughly speaking, this allows certain functions to be executed locally, which increases privacy. The Ultra model, for its part, mounts NVIDIA RTX 5070/5060 GPUs, so, at least on paper, it should also excel in gaming and graphic tasks.

Samsung Galaxy Book Series6 | Image: Xataka

The importance of the laptop. And, although AI has proven to be a valuable ally in mobility, when it comes to productivity the laptop continues to be the reference device. The mobile phone is fine for doing things on the go, but when it comes to being really productive, a larger screen and a proper keyboard win out.

Brands, aware of this, are working to ensure that their devices understand each other better and better and have found a way to achieve this in AI. AI cannot and should not be seen as something isolated, but as a common thread between devices that, for better and for worse, are condemned to understand each other.

Images | Samsung

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