The rumors had been circulating for a long time.but now we are no longer talking about speculation. Meta has confirmed that the ads will come to WhatsApp. The company thus introduces advertising in the most used messaging application in the world and, at the same time, opens the door to an alternative for those who prefer to avoid them: a subscription that will allow you to eliminate advertising from your mobile phone itself with a few touches. The change is not minor. In fact, everything indicates that we are facing one of the most important turns in the history of the platform.
WhatsApp with advertising: what changes. With official confirmation on the table, the immediate question is where these ads will appear and to what extent they will alter the user experience. As explained by the company itself on its help pageadvertising will not invade private conversations. Ads will be displayed only in states and channels, while “personal messages and calls” will remain ad-free. In other words, the most intimate spaces of the application will remain intact, while advertising will be concentrated in the areas closest to public or shared content.
How to remove WhatsApp ads. With the arrival of ads, another question inevitably arises: how to prevent them from appearing. If we do not want promotional messages to sneak between the states or the channels we follow, the only way will be to pay. Meta has chosen to introduce a subscription that will allow you to recover an ad-free experience within the application. It is a strategy that fits with the movement that the company has already started on Facebook and Instagramwhere it offers ad-free versions in exchange for a monthly payment.
WhatsApp subscription. This is where the option to remove ads comes into the picture. According to the company, this subscription will be available in the European region, although not all users will be able to activate it automatically from the first moment. In order to subscribe, it is necessary to meet two conditions: have the WhatsApp account linked to the Meta account center and be over 18 years of age. The process to activate the subscription is done from the application itself and follows these steps:
- In WhatsApp, tap Settings > Account.
- Go to Ad Preferences for States and Channels and select No Ads.
- In the Account Center, tap Ads Preferences > Subscribe for ad-free use.
- Press Continue with subscription.
- Review the subscription and tap Continue > Continue Payment.
- Tap Pay Now to complete your payment through the Apple App Store or Google Play Store.
- Tap Close after seeing the confirmation screen.
How much does a WhatsApp subscription cost?. The price is, without a doubt, one of the most relevant aspects, and for now it remains surrounded by some uncertainty. In our tests from Spain, the option to activate the subscription is not yet available, something that could be explained by a gradual rollout that Meta would be carrying out in phases. With a WhatsApp account linked to the account center, it is currently only possible to activate the subscription without ads on Facebook and Instagram, with a price of 5.99 euros per month for one account and 4 euros per month for each additional account if the management is done from a web browser.
The specialized site WABetaInfo, a regular source to follow WhatsApp news, points out that the payments of this subscription will be monthly. As explained, the price may vary depending on the platform and the user’s location. Those who subscribe from Facebook.com or Instagram.com usually pay around 3 euros per month to remove ads, while doing so through the Apple App Store or Google Play Store would raise the figure to about 4 euros per month. It is advisable to take this information with caution. For our part, we have written to Meta to try to confirm the details and clarify what the final price will be.
What happens to the privacy of chats. The arrival of advertising also raises another obvious question: what happens to the privacy of conversations. At this point, WhatsApp insists that the operation of the platform does not change. Messages are still protected by end-to-end encryption, meaning no one outside the conversation can access their content. As Meta explains, ad targeting will be based on limited signals, such as language, country, or user interaction with other ads within the platform. The conversations, at least on paper, will remain private.
Images | Goal
In Xataka | We already know how ads will work on ChatGPT. We have bad and not so bad news
GIPHY App Key not set. Please check settings