They are your weapon in the war of the last mile

In 2017 The Supercor Stop&Go brand was born. The objective was to “create the largest network of proximity and convenience stores in Spain” and we can say that almost a decade later they have achieved it. The number of establishments is now close to 800 and their plans are even more ambitious.

1,000 stores. It is the objective that El Corte Inglés and Repsol have set for 2028. Only In 2025, 71 establishments will openreaching a total of 778 stores in operation. Of all of them, there are 672 that correspond to the Stop&Go format and 106 are the Mini version; By 2028 they want them to be 750 and 250 respectively. In total, they will have to open 222 more establishments in the next two years, 111 a year, almost double the pace of last year.

Why it is important. For El Corte Inglés there are many points of sale that allow it to gain ground in the local supermarket, but it is also a huge network of collection points. For Repsol, It’s part of your business non-oil and allows them to give added value to their stations, generating benefits beyond the sale of fuel.

More ecommerce than retail. The alliance is not understood without ecommerce. El Corte Inglés does not only want to sell at gas stations: it wants to create a capillary network of points where its customers can collect online orders. This allows them compete on the battlefield that is last mile logistics. Amazon has its mega logistics centers and its delivery fleets, ecommerce startups compete on price and speed. El Corte Inglés and Repsol have something better: physical assets already operational and a brand that people recognize.

Repsol’s business grows. As we said, Supercor Stop&Go is part of a broader diversification strategy for Repsol. The oil company has alliances with other companies such as Amazon, Strarbucks, Lizarran or Levaduramadre, in addition to more than 500 Klin washing areas. Its objective is to convert its stations into multi-service spaces that increase traffic. As part of its loyalty strategy, the Waylet app also stands out, which already has more than 10 million users.

Image | The English Court

In Xataka | In 2022 Repsol began to apply very aggressive discounts at its gas stations. The CNMC believes that they were taking advantage