The phenomenon of the month in AI is Seedance 2.0. To date, the most amazing text-to-video creation model and theard a dart at the same industry from Hollywood. So much so that Disney itself has legally warned Bytedance, the Chinese giant behind this model.
The notice. Sources of Reuters They claim that Disney has sent a cease and desist letter to Bytedance, accusing the Chinese company of having used company characters to train its Seedance 2.0 model.
According to statements, Bytedance would have created a package of copyrighted characters to feed this artificial intelligence, the main reason why it is so accurate at recreating them.
Bytedance’s response. The Chinese company has not acknowledged having used copyrighted characters to train its model, but it has reacted to Disney’s notice.
“We are taking steps to strengthen current safeguards as we work to prevent unauthorized use of intellectual property and likeness by users.”
Beyond the statement, the company has not detailed what measures it is taking to prevent users from distributing copyrighted content, such as the one we have been seeing flooding the network for two weeks.
They are not the first. Disney has already taken similar measures against Character.AIan AI specialized in creating animated characters capable of perfectly emulating Disney characters.
The company It only has an alliance with OpenAIwith whom he signed an agreement so that Sora could generate more than 200 characters thanks to a three-year license. The operation included a $1 billion investment by Disney in OpenAI.
Doors to the countryside. “Creative prompt engineering” and code modifications to make AI bypass the very limitations for which it is programmed are inevitable, in addition to all the derived Open-Source models that can be trained outside the jurisdiction.
The key here is not in the dispute between Disney and Bytedance, it is that China has created the first model that directly threatens the creation of cinematographic content.
Join the enemy. For some time now, the film industry has been clear that the coming years they will be cuts and embrace of AI. CEOs like Sony have already spoken out and positioned themselves as “very focused on AI”, making it clear that the current problem for movies is expense.
Models like Seedance now allow us to generate in minutes what previously required entire teams and million-dollar budgets. In the coming years, video generation models will force the industry to rethink its cost structure.
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