DIGI’s ambition has not been enough to become one of the three largest operators in the country. It also wants to be one of the main job refuges in the national telecom sector. In a context of uncertainty and restructuring, the Romanian operator is close to tripling its workforce while the rest adjust their workforce.
Closing 2025. Digi closed last year with 10,200 direct employees in Spain. Data that is better understood if we put it in context.
Against the current. While the telecommunications industry shrinks its workforce, destroying more than 14,000 jobs together, Digi does just the opposite: grow in customers and employment.
One of the pillars that cements this stage of growth for the company is its first national agreement, signed last November. In it, the conditions of its employees are homogenized and progressive salary increases linked to performance are proposed.
what’s happening. Digi’s strategy collides head-on with a classic among large telecos: outsourcing. The Romanian operator has opted for an internalization strategy:
While the three large operators in the country have been focused for years on increasing income per customer, Digi is doing just the opposite: taking away customer volume, sacrificing profitability per user.
No changes in the short term. Digi’s strategy seems clear: volume over margin and commitment to not outsourcing its services. The plan to become the third operator nationwide continues from strength to strength:
- In 2022 it managed to take over 60% of portability in Spain.
- It is currently the fourth national operator, behind Vodafone.
- While the rest raises prices, Digi maintains them or adjusts them even more.
- It is on track to become the third largest operator in fiber lines if it maintains its growth in 2026.
The big question. Whether or not Telefónica will end up taking over Digi is the big question. The Spanish giant neither confirms nor rules out future purchases and mergers in its growth plan until 2030. For the moment, Digi is an ally: the Romanian operator uses Movistar coverage and infrastructure and will continue to do so for at least 16 years.
Image | Digi
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