The housing market is overheated. It comes with taking a look at your price curvehe residential deficit calculated by the sector, the accelerated tempos of the agencies or simply the conditions (increasingly draconian) that real estate agencies require from tenants looking for an apartment to confirm it.
There is another place however where that fever is clearly perceivedone that has little to do with agencies, portals like Idealista or the offices of the promoters: Telegram. There it is increasingly easier to find apartment purchases that are closed in minutes with a clear investment focus.
Seen and unseen. The news I advanced it a few days ago The Country. If there were doubts about the imbalance between supply and demand in the Spanish real estate market or to what extent housing is awakening the appetite of investors comes with taking a look at Telegram. In the same messaging app that many of us use to talk to our families or friends, there are groups with thousands of subscribers that have become real real estate showcases.
Of course, with certain peculiarities: speed prevails in the channels, the ‘seen and unseen’, with a clearly investor focus. It is not unusual for sales to be settled in a matter of minutes, sometimes by buyers who do not even get to visit the home they are purchasing in person. At the end of the day, you are not looking for a home. Generally, those who buy do so attracted by the promise of high returns. And one of the most popular ways is the rental market.
How do they work? The mechanism is quite simple. The channels are run by specialized companies that are previously in charge of tracking the market in search of assets with potential, apartments in locations with rising markets, at reasonable prices and in which it is possible to charge tenants monthly payments that, over time, will translate into profitability of the 6%, 8%, 9% or even 13%, far above than other more conventional investments offer.
Once the company ‘hunts’ that real estate asset, it offers it on its Telegram channel with a series of key data: area, location, age, sale price, estimated rent and profitability forecasts. Potential buyers send emails showing their interest and then the company chooses among the candidates, either by lottery or following the order in which they have written.
It is not unusual for the buyer to never see the property or even live in another city. At the end of the day, what counts is the promise of economic return.
How frequent is it? Last year the General Council of Notaries registered almost 716,200 home sales in Spain. Among this enormous volume of operations, those closed expressly through Telegram could have represented a small part (there is no official data), but even so the phenomenon is interesting enough that it has followers.
The Country speaks from several companies that launch offers every week through groups in which they reach 3,000, 10,500 or even 15,000 subscribers. Specifically, he cites three companies in the sector: Winteromics, Nexiaprop and Buy 1 apartmentalthough not all of them are the same nor do they use Telegram with the same frequency.
More than just speed. That the formula is arousing interest is explained by the characteristics of the real estate market. In cities with very stressed markets, such as Madrid, Barcelona either Valenciarents rise, but so do (and not a little) the price of properties, so its real estate stock loses interest for local investors in search of available homes to direct them to the rental market.
Solution? Look beyond the metropolises, in other locations, if possible in municipalities where prices are still reasonable, where population is gaining or an increase in demand is expected in the near future, for example due to the arrival of a multinational. Hence, buyers are interested in homes that may be hundreds or thousands of kilometers from where they live.
Mediation companies not only promise huge financial returns. Sometimes, if the expected returns are not achieved, they undertake to cover the difference or even offer their services as intermediaries to take care of the renovations or rental management. That is, even if the investor has in mind becoming a landlord, he or she will not even have to act as such. The company itself takes care of it… after payment (of course) of a commission.
Looking for strategic areas. The focus is usually on homes located in working-class areas, without conflicts, with sales prices that usually do not reach or range around 100,000 euros. Companies also manage to ensure that these properties are not even offered on the open market, thus becoming the first to hunt for ‘bargains’ for investors.
The companies they allege who with their work increase the rental supply and unlock properties that have been empty for some time. Of course, it’s not all advantages. As in any investment, the sector also recognizes that there are “risks”, especially for buyers who purchase apartments without first seeing them in situ.
Images | Ivan Radic (Flickr) and Kaspar Upmanis (Unsplash)
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