The 90s were wonderful in the world of software and hardware. Epic trolling like that of the 299 dollars of the first PlayStationthe legendary key of Windows 95 or the PlayStation emulator presented by Steve Jobs himself. In the middle of the decade a program came out that promised the impossible: double the amount of RAM on your PC.
Its name was SoftRAM 95 and, although it makes us raise an eyebrow today, in its day it sold hundreds of thousands of copies for $80 each. And spoiler: it was of absolutely no use.
SoftRAM 95, the miracle solution for your PC’s RAM
The launch of a program like this is a product of its time, one in which users they could have been less ‘smart’ Now for more than logical reasons and in an industry in which everything was learned and developed as we went. There were times when the smartest were the ones who got results, but a company called Suncronys Softcorp learned its lesson the hard way.
The year was 1995 and Windows 95 was beginning to revolutionize homes. Although the Microsoft system made control a PC was more accessible than ever (unfortunately for Steve Jobs), the hardware still had a brutal barrier to entry: the price.
They were still expensive devices, very expensive, so saving on components saved a few dollars. RAM It was one of those components for which you paid gold per KB, but… what if there was a program that, for a few dollars, doubled the amount of memory on our PC? What if he did all this without having to touch any piece of our equipment?
That is where the Californian Syncronys Softcorp saw a vein and – now we can say that in bad faith – launched its program: SoftRAM 95. It went on sale in August 1995 and it is estimated that they sold a whopping 600,000 copies until December of that same year. In those days, it was truly outrageous. And the logical question is how he achieved what he promised.
The long answer is that it compressed the memory, so when the operating system needed to save data from RAM to the hard drive, SoftRAM 95 compressed it before writing it, reducing the amount of space needed on the disk and allowing the RAM to have more space available. The concept, roughly speaking, is correct, and the program interface told us that yes, congratulations, you had double the amount of RAM.
The long answer is that it didn’t do what it promised. Although technically they were on the right track, this process at the time was tremendously ambitious for one reason: the speed of both the RAM and the primitive hard drives It was so absurdly slow that, effectively, the objective could not be met. They knew this from the top of Syncronys, but they didn’t care: the money was pouring in because each license cost about 30 dollars.
Under the magnifying glass of the press… and Microsoft
However, things quickly went wrong. A magazine of the time called PC Magazine submitted the software to a analysis How these analyzes should be done: testing whether the program really did what it promised.
Using blocks of data to evaluate whether compression was effective, they found that processing times were exactly the same with compressible data and with random data that could not be compressed. They came to the conclusion that the only thing SoftRAM did was show an animated screen which gave the user the perception that they were working when, in reality, they were doing absolutely nothing.
But beyond the press, those who got their hands on the software were Bryce Cogswell and Mark Russinovich, two Microsoft engineers who dissected the program at the code level. Basically, confirmed the well-founded suspicion of PC Magazine and pointed out that the program never actually worked.
That is, the paging controller device – that compression of the RAM to transfer it to the hard drive – it closed just when loadingso it never did anything at all other than display false numbers while the operating system worked exactly as it should, whether the program was installed or not.
When I said before that the management of Syncronys knew it, it was not because we saw history with the eyes of the present. When everything was revealed, they reported that RAM compression was not being carried out and, in addition, it was learned that they sold the software even though its developers had warned that the product was not ready. And it wasn’t aI’ll launch it and I’ll fix itlike many current games”, because in 1995 Internet updates were not the norm.
Just when the company thought it was over, the US Federal Trade Commission arrived. Following its investigation, Syncronys finally acknowledged that it had misrepresented the performance of its product and banned it from selling any more copies of both SoftRAM and Windows 3.1 as SoftRAM 95. In total, both versions placed 700,000 copies on the market and Syncronys declared bankruptcy in July 98, owing 4.5 million dollars.
The idea did not die with SoftRAM
In the end, what SoftRAM did The best case scenario was not to eat up your PC’s resources.and it was one of those attempts to sell whatever in a still somewhat naive market. For PC Worldnext to AOL and RealPlayerSoftRAM is the worst technology product of all time. But of course, with the eyes of 2025, you may be wondering… what happens with solutions like Windows Vista ReadyBoost and the mobile memory expansion?
It’s a different matter and, although both promise to improve performance by using “extra memory”, it is something very different from what SoftRAM did.
ReadyBoost, for example, allowed you to use the memory of a pen drive as a cache to speed up access to frequent data. It acted as an extension of the system’s virtual memory and the theory is correct, but again we ran into the speed limitation of USBs of the time. Over all, there was some benefit if the USB was fast and the HDD was slower, but it was a not so common scenario.
Regarding memory expansion in current mobile phones, although from my tests it is not noticeable on a day-to-day basis, it may be useful under certain processes. In the end, what it uses is part of a storage that, now, is very fast to be used as a cache for frequent data. Like ReadyBoost, but without the need for an external device.
Therefore, although SoftRAM was a huge scam masked with a “pretty” screen, the technical basis was there (in theory), but the technology of the time made it unviable. They just went ahead 30 years and committed deliberate deception with software that was a placebo.
Or they tried.
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