Have you ever felt like you don’t understand memes like you used to? What the hell is that thing Italian Brainrot? No, wait, that’s already out of fashion and has been replaced by another even more cryptic and incomprehensible trend. If you have been on the internet for a few years, you undoubtedly miss the times of some sillier and simpler memes. Those who defend a Great Reset of Memes by 2026 also believe that. And return to the times of epistemological simplicity in memetics.
The GMR is coming. In January 2026, an internet cultural phenomenon known as ‘The Great Meme Reset of 2026’ is planned. This viral phenomenon, originating mainly on TikTok, proposes that the online community reboot humor and memes, returning to the memorable classics of the 2010s, in particular the iconic memes of the second half. This is a reaction to the saturation and wear and tear of recent memes, which are perceived by many users as forced, uncreative and unfunny. What we know lately as “brainrot”, and which has a lot to do with automatic and somewhat artificial creativity of AIs.
What is intended? The idea of this restart is to leave behind the current landscape of “niche” memes that dominate platforms like TikTok and that, according to their critics, accelerate the lifespan of memes too quickly, which last only a few days. The reset advocates a return to memes considered “dank” or “pure”, such as shrek things, Big Chungushe Trospid Knuckles either the legendary Sanicthe Rage Comics (unequivocal symbol that you are of an age) or the so-called Montage Parodiespure angst generational in terms of image and sound, and that marked meme culture in its first digital years.
How it started. The origin of the “Great Meme Reset of 2026” is in March 2025, within an increasingly frustrated digital community. The first and involuntary starting signal was given on TikTok, when @joebro909 posted a video which addressed a sort of meme “drought”, proposing a “great reset” to save meme culture. Although it did not specify the date of 2026 or a complete renewal towards classic memes, it introduced the idea to the community of meme creators as a Trojan Horse. This concept took shape and gained popularity on social networks throughout 2025.
In April, on Reddit They began to allude to the need to make this reset a reality in meme culture, specifically citing the idea of returning to old memes. In September the campaign took off in a more clear and organized waywith several videos on TikTok proposing December 31, 2025 as the deadline for modern memes, and hoping that classic memes from the early years of the internet would return in 2026. This launch was reaffirmed by a viral video by @golden._vr, which accumulated almost 370,000 likesin which it was announced that upon December 31, 2025, memes would “return from the grave” and meme culture would be restarted from scratch in 2026. It’s all a huge joke, of course, but it reveals a point of view and a generational conflict.
Memetics as culture shock. There is a clear generational gap in the way humor is conceived and consumed on the internet: on the one hand, classic memes played with conciseness and standardized formats, templates; On the other hand, the current phenomenon of brainrot It is an uncontrolled torrent of self-referential content that devours itself, and that has a total disconnection from the previous humor. They are two ways of understanding not the digital, but directly the observation of reality.
The millennials come the brainrot like the degeneration of humor: noise, worthless content, a sign of the damage that perverse overexposure to the Internet has done, and they demand meaning and coherence. Generation Z and Alpha find 2010s memes dated, slow, and too literal. He brainrot It is his way of reflecting the chaotic, fragmented and accelerated reality of the Internet, where logic is an obsolete concept. The joke is that there is no joke. And we are not going to agree on that, not even with a reset.
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