Jimmy Donaldson, better known as MrBeast, is the best example of maverick entrepreneurwhat has happened to do videos for your channel from YouTube to lead a multi-billion dollar business project. Your best move: diversify. First there were the videos, later his own production company, a brand of very very profitable chocolates and now…a bank.
According to one trademark registration applicationthe popular youtuber plans to become a banker from an app installed on your smartphone.
A mobile bank: what do we know so far?
According to the application submitted Before the United States Patent and Trademark Office, published by different American media on October 13, the company Beast Holdings, LLC, which brings together the different business branches of MrBeast, has registered the trademark “MrBeast Financial”.
According to the description of the application, the new brand not only aims to offer a banking app, but also supports associated services of personalized financial advice, insurance, instant money transfers and a robust section for operating with cryptocurrencies.
Although no release dates or technical specifications of the app have yet been communicated, public documentation shows the intention to offer payment services in digital assets and decentralized commerce, all managed from a simple mobile interface and focused on young users.
As and how they point from Business Insiderone of the requirements for filing a trademark application is an affidavit of firm intent to use the registered trademarkso it seems that, although a presentation date for the project has not yet been announced, MrBeast’s plans to enter the financial market have been launched.
MrBeast and the crypto world
MrBeast’s history in the cryptocurrency universe is nothing new. Various sources highlight that the youtuber has recognized investments in digital currencies ranging between 1.5 and 2 million dollars in bitcoin and recurring mentions of their operations with NFTs and other tokens.
An investigation estimated that, between 2021 and 2023, MrBeast would have achieved profits of worth between 20 and 23 million dollars with cryptocurrencies.
However, it is one thing to operate with greater or lesser success with cryptocurrencies or investments, and quite another thing is to venture to create a Fintech platform from scratch that bears your name. “You’re risking the reputation of your brand,” Josh Gerben, a trademark attorney who advises entrepreneurs and celebrities, told Business Insider. “If you’re in an energy drink or a clothing line, the chances of something going wrong are pretty low.”
However, the advisor highlights that it is unusual for a content creator like MrBeast to delve into such a regulated and cumbersome sector as is the banking. A recent example is found in X, Elon Musk’s social network that since the millionaire bought it wants to return to the origins of his name to turn it into a banking app from which to make payments and money transfers. Obtaining the necessary permits is being a bureaucratic labyrinth even for someone as bold as Musk.
The millionaire YouTuber has collaborated being the visible face of applications and financial services before, but it is the first time that the popular creator is in charge of a financial project of these characteristics, especially considering that in 2024 it was revealed that, who really acts as financial director of his fortune, it was his mother.
In Xataka | MrBeast has discovered a much more lucrative business than making videos on YouTube: selling chocolate
Image | Prime VideoUnsplash (Edi Kurniawan)
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