Social networks were wonderful until they stopped being. Very soon they became not only a problem almost addictionbut also of health. Anxiety levels shot And they were made frequent the Sexting cases either Bullying Through these platforms. The funny thing is that while all that happened and we thought that its use was increasingly worrying, something happened. People began to stop using them (both).
Social networks had their peak in 2022. An ambitious study conducted By Financial Times He recently revealed the current state of social networks. More than 250,000 adults in more than 50 countries talked about their online habits, and in that data it is clear that the apogee of social networks occurred in 2022. Since then there has been a turning point. Especially for a specific sector of the population.
Young people get tired of Facebook. Among the different demographic sectors, there is an especially striking one: young people between 16 and 24 are the ones who are most clearly reducing the time they spend on these platforms. At the end of 2024 they passed average two hours and 20 minutes a day in them, 10% less than what happened in 2022. It is the population segment that is more quickly falling, although the change is clear in the rest of the ages. Other parallel studies, such as Made in Sweden Between 2022 and 2024, he pointed to Clear falls too especially among the youngest.
The time we spent on social networks did not stop increasing until 2022. Then the trend changed. Source: Financial Times.
The era “zero posts” arrives. Social networks were a day to tell our lives, but From a while to this part the trend is another: “zero posts”. Users publish much less than before, instead of that user community that shared their reflections, the normal thing is now to find an endless commercial showcase. According to recent studies, a third of Spanish Internet users have abandoned some social network in the last year.
Robotic consumption. The study data published in FT confirms that phenomenon. According to their conclusions, less and fewer people use social networks to maintain contact with their friends, and that kind of use experience has been decreasing since 2014. instead of what has been seen is that the users of these platforms go to them with the explicit intention of filling holes of time that are empty. Or what is the same: when they get bored consume content, but they don’t share it. Use ceases to be reflective and interactive to be passive, more “robotic”, ironically.
The shitting of social networks. The writer Cory Doctorow The term coined long ago “Enshittification“ (“shit”) to talk about how platforms become worse for users. At present, social networks have little social and are dedicated to trying to maximize the time that users are trapped in them. Algorithms have taken control And they immerse us in an echo chamber from which it is difficult to leave.
The “Ai Slop” arrives. Before the decline – at least, in time of use – of social networks, the option seems clear: take advantage of the content generated by AI. All to a greater or lesser extent have begun to integrate it progressively, but two new wedges are now added to traditional social networks: Meta Vibes y Openai Sora They are absolutely focused on content generated by AI. It is another era in which interaction and social participation fade and Doomscrolling He seizes more than ever from the user experience. The “AI Slop”the “junk content” generated by AI, begins to flood that experience.
And it seems that tactic works. The study, however, gives a worrying fact: the time that Americans spend social networks are growing. It is the only region where it does, because in Europe and Asia-Pacific that consumption is falling slightly from the 2022 peaks. It remains to be seen if those new social networks They end up compensating that fall of the time that users spend on “traditional” social networks.
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