In the middle of the year the rumor of A boycott from Europe to the United States in one of its most profitable sectors: tourism. Among the cultivation broth there was talk of a political situation that had generated rejection, noticing even in reservation falls for summer (up to 25%). Interestingly, this does not happen, or remotely, in reverse. In fact, Americans like Spain so much that an avalanche of citizens is expected in the coming years. We talk about millions.
The personal discovery. The truth is that the relationship between American travelers and Spain It is not understood only from statistics, but also of individual stories that have captured attention on social networks. In 2023, the Smith family, originally from Kansas, It was installed in Logroño After deciding to change life in full pandemic.
Their Videos on Tiktok and Instagram, just like those of Morgana creator of Michigan transferred to Madrid, made visible the contrast between the American and Spanish lifestyle: the sociability of the dinners at ten o’clock at night, the peace of mind of having a public health system, the culture of sitting down to breakfast instead of eating fast or the naturalness that children’s parks are next to a bar. For millions of followers, their vision served as a country mirror that offered security, quality of life and a different sense of community, aroused renewed interest in experiencing Spain from within.
The quantitative jump. That personal interest was later reflected in the numbers. In 2024, Spain received almost 94 million tourists International and broke all records, with a 12% increase in arrivals and 18.6% in spending only in the first seven months of the year. He CaixaBank report Research stressed a especially striking fact: the expense of the visitors of North America in August was 90% higher to 2019, which made the United States one of the most dynamic and lucrative markets.
Reasons? The dollar strength And American economic growth explained part of the trend, which was consolidated in destinations such as Catalonia, Balearic Islands and Canary Islands. Meanwhile, airlines and United Airlines took advantage of the juncture for multiply direct routes To Spain, opening connections with Mallorca, Málaga, Tenerife and Bilbao.
The future projection. The euphoria was confirmed this September with the Publication of the report Portrait of American & Canadian International Travelers, commissioned by Turespaña. According to the study, 70%of Americans plan to visit Spain in the next three years, an even greater proportion among millennials (81%) and high -purchasing power travelers (76%).
The figures draw a sustained growth panorama, with spending projections of more than $ 13,000 per traveler and a remarkable interest in authentic cultural experiences, gastronomy and nature. Madrid and Barcelona lead the desired list of destinations, followed by Valencia and Seville, while in the island Tenerife and Gran Canaria stand out, with an interest that exceeds 70%.
Because. The big question. The reports indicate Key factors to explain this enthusiasm: security (91%), climate (87%) and cultural activities (87%) are decisive in choice. It also underlines greater sensitivity towards sustainability, With 84% Of the Americans willing to pay more for services responsible for the environment, a provision led by the younger generations.
In addition, the Planning habits: The growing weight of online and social networks reviews Like Instagram or YouTubethe preference for multi -city itineraries (84%) and the expansion of the airbnb tourist accommodation market, which competes with traditional hotels and resorts.
Spain in front of the competition. On the global board, Spain appears as a destination “balanced and versatile”capable of combining culture, gastronomy and nature in a unique offer. He Report places to the country ahead of France, Portugal or the United Kingdom in the North American market, and in a direct pulse with Italy and Greece for leadership in Mediterranean cultural experience.
The data of 2024 and the first semester of 2025 They confirm it: The United States has become the fourth issuer market in total expenditure, with 9,014 million euros and more than 4.3 million visitors, a high -purchasing capacity tourist profile that stays eight days on average and spends more than 270 euros daily.
From personal experience to the phenomenon. What started as a phenomenon of discovery staff (families and young people who shared in networks their astonishment from Spanish customs) has become a massive flow that BRAND EXPENSE REGRESS and Project millions of arrivals in the next three years. Spain has not only become a tourist destination of reference for Americans, but also a mirror of values and lifestyles that contrast with those of their country of origin.
Among the crowded terraces At midnight, the Mediterranean cuisinethe safety of cities or Public Healthan image is drawn that attracts both travelers in search of leisure and those who wish to rethink their entire life. The challenge, from now on, will be to manage this wave without being Dilute the quality of life That, paradoxically, it is The greatest attraction from Spain for those who discover it from afar.
Image | Willian Justen de Vasconcellos
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