Madrid has consolidated in 2025 as a global epicenter of the Spanish audiovisual sector: a powerful economic hub promoted by the film and television industry at European and international level. We can say that Madrid has become one of the most important “sets” in Europe thanks to multinational investment such as Netflix. Let’s review the data that are configuring this stimulating situation.
Some data. The Madrid community contributes 2.6% to regional GDP Thanks to its audiovisual ecosystem (More than 3,500 companies that generate 29,000 direct jobs, with a global impact of more than 7.2 billion euros). This strong presence is supported by the advanced infrastructure of studies and sets and the presence of large multinationals such as Netflix and Disney, which have opted for the region as the basis of operations in Spain. Of all this has been spoken In the context of the San Sebastián 2025 Film Festivalwhere digital plans and cultural transformation have been exposed such as “Spain, Hub Audiovisual of Europe”.
Why Madrid. There are a number of characteristics that make Madrid this powerful audiovisual at European and even world level. Among others, it has a great business and economic concentration (environment rich in producers, studies, digital platforms and specialized services) and an advanced infrastructure (studies and sets where more than 1,400 shootings were recorded in 2024, 32% more than the previous year).
All this has the support of the Community of Madrid: 240,000 euros for 2025 and 2026 destined for initiatives such as the Audiovisual Observatory of Madrid or training activities for professionals.
Netflix in Madrid. One of the clearest cases of implementation of an international draft model has been that of Netflix, which has just released ‘the atomic refuge’, its most expensive series to date, as told ‘the world’: During the filming 400 technicians and 4,300 extras participated, often exceeding the usual teams. The production was developed on the Vancouver set in Colmenar Viejo, which occupies 7,200 square meters, with large and multifunctional sets that can house up to 300 people working simultaneously in different areas.
A considerable investment. Netflix will invest 1 billion of euros in Spain between 2025 and 2028, reflecting the growing relevance of the country, and especially its capital. Spain is the second European country where streaming platforms more investwith 2,000 million destined for production in 2024, surpassing Germany and France. Between 2014 and 2024, The average annual growth of the sector Spanish audiovisual has been 14%, a figure much higher than the European average.
Filming tourism. The audiovisual generates direct and multiplier economic impact in the regions where it is rolls, from accommodation and services to tourism linked to shooting places. The latter has grown markedly in Spain in recent years, with 40% of travelers interested in visiting shooting placesaccording to a recent study. Destinations such as Madrid, Andalusia and Catalonia benefit from the visibility provided by films and series, which also boost local economies and promote cultural heritage.
Header | Netflix
GIPHY App Key not set. Please check settings