One of the Main own content factories From the Spanish audiovisual panorama and one of the largest streaming platforms thanks to its exclusive distribution of franchises such as Marvel, ‘Star Wars’, Pixar or Disney itself have reached an agreement with which both will see their audiences and catalogs extended. However, after this firm between Atresmedia and Disney+ there is an indisputable trend of international audiovisual: less and less exclusive names that provide unique content, more and more brands that match each other in search of the maximum common denominator of the audience.
300 hours per year. That is what Atresmedia will provide to Disney+ with this treatment. He current television leader In terms of audience, he gives a selection of its catalog to Disney+ from September, which will have an independent space within the platform that will be renewed regularly. It will not be, of course, the Atresmedia’s full catalogwhich belongs to your payment option (and also can be seen from prime video) and that reaches thousands of hours of content and practically all the own production programs that are broadcast on Antena 3. The novelty with Disney+ is that this selection of its catalog will be included in the Disney+ Rates.
What will we see. Even with everything, the catalog that will be available in Disney+ will be wide: from original Atresplayer series as ‘Mar outside’ (premiere on September 14) talent shows well known by the general public, such as ‘La Voz’ or ‘Your face sounds to me’. There will also be series that have passed in Antena 3 such as ‘La Crucijada’ or ‘Dreams of freedom’, and classic series of the Atresmedia catalog, such as ‘vis a vis’, ‘physical or chemical’ or ‘here there is no one who lives’, which have long circulated through different platforms of streaming.
Touch contact. It is not the first time that contact shots between large Spanish audiovisual groups and platforms of streaming. Recently, Netflix has begun to broadcast Movistar Plus+ series as the comedy ‘Dead SL’, the youth ‘Merlí’ and ‘The least thought day’. On the other hand, Mediaset series such as ‘Influencers’, ‘Scandal’, ‘The one that is coming’, ‘The people’, ‘The Prince’ or ‘Interdías’ have been seen on platforms such as Netflix or Prime Video. And we should not understand it only as an understandable attempt by the producers that their material reaches beyond the channels in open and enjoy second and third lives (sometimes more successful than the original paths, there is the spectacular and unusual case of ‘The Money Heist‘, by Atresmedia), but also of an attempt to “normalization” by the platforms of streaming.
Everyone wants to be mostly. For years, streaming platforms have abandoned their intention to offer an alternative product to major televisions, In search of a broader audience. There are examples as clear as the purchase of brands as ‘Operation Triunfo’ by Prime Videobut the fact that ‘the one that is coming’ is One of the main successes of the Amazon Canal It makes it clear that the public is often transversal: there are no two watertight compartments, where or it looks Netflix or looks Telecinco. Many times there are two audiences, but with the same interests.
The law asks. To this trend is added that eThere is European legislation that requires platforms on demand since 2018 that a part of its content when they operate in Europe is of European origin. It is the European Directive of Audiovisual Communication Services, and at least 30% of the platform catalog must be reserved for European works. This requirement must be incorporated into the national legislation of the Member States, and part of this content must be available in one of the official languages of the country where the platform operates. In this way, Disney+ is fulfilling its share of this directive, adding to, as they have told today, “recent agreements in the United Kingdom with ITVX and in Germany with ZDF.”
Be normal. Payment platforms have long ceased to be a paid land for experimentation. For leaving, even They ceased to be a television space without advertising. There are redoubts like HBO or Filmin, which often (although not always: there is nothing more massive than ‘Game of Thrones’) play more exquisite audiences. But what we have seen is a trend that forces us to create content without rest: if the rhythm of consumption is multiplied and the budgets of the Disney series are too high to release at the speed of Netflix … Doesn’t it have all the meaning they call at the door of Atresmedia in search of more and more material to emit?
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