With ‘Silksong‘We have gone through all phases, if not the duel, yes of the excessive expectation before the launch of one of the most commented titles of the year: six years after its announcement, we have lived the illusion, denial, we have converted it In a memewe have regained hope, and finally, in the Gamescom We receive the news that There was date: September 4. And it was only the first of the two major news related to the sequel to ‘Hollow Knight’.
20 euros of the wing. Team Cherry, knowing that he had one of the most anticipated titles of 2025, could have risen to the parra and ask for a higher price for his game. But no: fans have gone mad to knowing that The game will cost only 19.99 euros. And it is not an intelligent commercial play, but after seeing how fans spent months talking about the high precious of the AAA Games, it is a declaration of intentions.
Why not pass. The decision to maintain ‘Silksong’ in 20 euros reflects a development and marketing philosophy that prioritizes access to the game of the greatest possible number of players about the immediate maximization of benefits. This approach is not new in the indie world, but it is remarkable for the magnitude of the expectations deposited in this sequel. 20 euros is a usual price in independent productions, but the honesty of maintaining low cost can generate a very interesting expansive wave in the industry.
It is not the only one. We must not go to the productions made by three people, such as ‘Silksong’, to find cheaper games than usual. The French ‘Clair Oscur: Expedition 33‘, Without a doubt, one of the most acclaimed games of the year, and with an overproduction finish, it went on the market around 50 euros. And China has twisted the usual prices with its last success, ‘Wuchang: Fallen feathersr‘, which arrived at stores last week also around 50 euros.
We do not speak in these cases of high profile games like a ‘Call of Duty‘or a’Assassin’s Creed‘, But of international games and very high sales (‘ Clair Osccur ‘reached 3.3 million copies in 33 days, and some analysts estimate some Total sales around 8). In the case of ‘Wuchang’ that price brushing the unusual for a production of that caliber has a lot to do with the intentions of Chinese studies to break the international market in the international market, but commercial strategy or not, it is still remarkable: it is clear that it can be done. With this perspective, it is clear that planting 80 euros from PVP to a game can begin to be received as an excess.
Indie world. At this point, say that a good part of the best games that come out every year are Indies, there is nothing provocative: you just have to have eyes on your face. Digital stores are full of games already considered masterpieces (‘Celeste’, ‘Cuphead’, ‘Dead Cells’ …) around 20 euros.
‘Balatro‘, the game sensation last year, costs 14 euros. ‘Blue Prince‘, The best puzzle of recent years, 24.’ Vampire Survivors’, my personal favorite of recent times, just five. And the list is endless. The two recent deliveries of ‘Shinobi’ and ‘Ninja Gaiden’, for example, sensational independent cutting games, move in circles that in no case exceed 30 euros and are two of the most commented and praised games of the moment. ‘Silksong’ rides this wave that gradually introduces a viral thought in the heads of the players: cheap does not equals bad, expensive does not equivalent to good. Once the contrary!
Nintendo, now what. The panic seized the players a few months ago when Nintendo announced the exorbitant price of His new ‘Mario Kart’, 90 euros. His ambition did not seem to have limits: even for a title that looked like a technical demo of switch 2 like ‘WELCOME TOUR‘I demanded to go through a box (in exchange for a small price, yes, but the comparison with the free’Astro’s Playroom‘PS5 was flagrant -for the same way: Astro Bot’s complete adventure cost less than 60 euros).
Thus began the rumor that the price close to 100 euros for the next AAA was inevitable. And that rumor has not been extinguished: with ‘GTA 6 ‘on the horizon It is inevitable to think that Rockstar can exceed the feared psychological border of the three figures. With ‘Silksong’ to twenty euros we would not talk about a brutal pricing contrast. We would be speaking, almost, of means that circulate at two different (financial) speeds.
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