Telecinco has just closed the worst month in audience of its entire history. This fall urgently needs a revulsive

That Telecinco is in hearing crisis is no longer news. We have been talking about it since ‘Save Me’ stopped being a talisman for audiences and The afternoons they became a problem For the channel. But the well in which the Mediaset chain is involved seems to have no background and this August 2025 plays new Historical minimum. Of course, it must be taken into account that this summer month is a decrease in the Share of all chains, but the debacle is so striking that not even talismans as’The island of temptations‘They seem to work.

Evil record. A year ago Telecinco already signed minimums with 8.6% of Sharebut this year it has fallen to 8%. August, as we say, is low consumption month, so what really should worry Telecinco is that in January of this year it already was around those same figures, with 8.7%, and for that there is no excuse. Since the second half of 2021, Telecinco does not see the light, and two other resounding figures corroborate it: that 8% also represents the greatest distance of the last 27 years with Antena 3, 4.3 margin points; And on Saturday, August 23 Telecinco had the worst data in its history, 6.4% of Share.

What has failed. None of the summer bets have gone well. Although the mornings have endured with dignity, the nights have been disastrous: series such as’ missing ‘or’ Scated murderers’, cinema on Wednesdays or repositions of ‘Fridays’ have had to receive the support of a’First Dates‘Imported of four. He Prime Time The channel was destabilized because of how bad ‘the summer of temptations’ had worked, an attempt to stretch the popular gum reality With images of the previous seasons and that did not work, as the information of the news did not work.

What is planned. Telecinco, of course, does not fain, and although it seems that it has resigned to present war in the Access They have dominated ‘El Hormiguero’ and ‘La Revuelta’it foresees more than a powerful premiere. This is the case of the return of ‘Dancing with the stars’, Joaquín Prat trying to recover the throne of’ Save realities that has the favor of the public: the presence of ex-concurss.

Nothing is forever. Telecinco is forced to continue looking for spare parts for its successive failures, no matter how much the streak is agonized. The example of the1 finding thanks to the afternoon snakes and the arrival of David Broncano Some proposals with which to deal with the Almighty Antena 3 is a phenomenon in a certain inspiring sense (we will see how it is given to the1 with ‘direct to the grain’, the new Magacin with Marta Flich and Gonzalo Miró). Telecinco must have found some satisfaction in the fact that the public chain has not been able to Reactivate the ‘Save Me’ phenomenon with the loud prick of ‘The family of TV‘. The waters return to their channel in that sense, and perhaps Telecinco is able to find an alternative with which to present battle.

Sure. The season starts is quiet on television, with bets on all the channels that are sure: ‘Masterchef Celebrity’, ‘La Voz’, and series such as ‘The Crossroads’, ‘Sin Gluten’ and ‘The Agency’. Even Telecinco seems to iPtar by a turn to the conservative: two years ago, in 2023, he tried Channel Vasile Exit With a turn to the white and the familiar, but the urgency forces to rethink that reorientation. Names like Ana Rosa Quintana or Jorge Javier Vázquez (of the few who firmly maintain competitive audiences) and franchises such as ‘Survivors’, ‘Big Brother’ and ‘The island of temptations’ seem to choose to look at the glorious past before looking for alternatives. A decisive September starts for the chain.

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