O2 has surprised us this week with a change that, although it seems small, tells us a lot where the operator is directed inside The new telephone. A rate It has disappeared From its catalog, and with it, O2 has eliminated the 300 Mbps of its offer and the possibility of hiring fiber and mobile for 30 euros per month. It is not good news for the market, let’s see why.
Goodbye at 300 Mbps. O2 decided to charge a few days ago the fiber combined of 300 Mbps + two mobile lines of 10 GB and 30 GB, and also eliminated the possibility of hiring only 300 Mbps fiber. The only option that remained with that speed was the fiber combined 300 Mbps + Mobile 50 GB for 30 euros per month.
That rate has disappeared this week, so the minimum speed that O2 offers throughout its catalog has become 600 Mbps. It doesn’t matter if you want only fiber or mobile fiber, you can no longer have 300 Mbps. It is only possible to choose 600 Mbps or 1 Gbps, just like Movistar.
A higher input price. By eliminating that package of 30 euros per month, the most cheaper fiber and mobile team of O2 costs 35 euros per month. Of course, you have two modalities to choose from that price:
- 600 Mbps + 60 GB mobile fiber.
- 600 Mbps + Mobile 10 GB + Mobile 40 GB.
These two plans offer twice as a speed and more gigabyes that the rate eliminated by a little more, yes, but there will be those who agree with those 300 Mbps to pay 5 euros less. When an operator eliminates its cheapest plan, the access price is more expensive to its products and that is never good news for the user.
Quiet, O2 is not going to upload the price. The strategy of O2 goes to keep the customer happy, so the price never uploads or change the conditions of your rate unless it is an automatic and free improvement. Therefore, if you have hired the team that has eliminated, you can continue enjoying it, at the same price and with the speed of 300 Mbps.
The competition does offer 300 Mbps. O2 is a very important actor not only for Telefónica, but for the Spanish market. And we have already seen on several occasions that, when O2 takes the first step, others usually move file. But that the panic does not travel, for the moment, there are still several 300 Mbps options for that price (or even less):
- In areas with own coverage, Digi It offers 300 Mbps + mobile 25 GB for 13 euros per month (15 euros if you want 50 GB). In areas where there is no smart fiber, DIGI proposes the same thing that has just eliminated O2: fiber 300 Mbps + mobile 50 GB for 30 euros per month.
- Lowi It has a pair of combined with 300 Mbps fiber for 30 euros per month. One with a 50 GB mobile line (like the rate that has removed O2) and another with two mobile lines of 25 GB each.
- Pepephone It gives the possibility of hiring 300 Mbps + Mobile fiber with 50 GB cumulative for 30 euros per month. But attentive to its next movements, because Pepephone is usually One of the first to imitate O2.
- Moremobile It also maintains a 300 Mbps + mobile fiber rate with 40 GB for 29.90 euros per month.
O2 moves away from the low cost. Since its launch, O2 has offered much more competitive prices than its sister Movistar. And many expected Telefónica to be even more aggressive with O2 after have been released from regulatory obligations that limited their commercial capacity. That is why this movement has caught us by surprise.
Now you can’t have fiber and mobile with O2 for 30 euros per month. If you want O2, you have to pay a minimum 35 euros. That amount enters its reasonable price policy, but it moves a lot away from the cheapest proposals of many of its low cost rivals (read Digi).
With Murtra in command, one of the unknowns is which strategy will continue with O2. And who knows, perhaps the objective of O2 with this change is precisely that: to move further away from the concept of low cost that, for many, is synonymous with poor quality.
Images | O2
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