Ferrari is much more than a luxury car brand: It is a symbol of exclusivity and reputation that transcends economic power. Have a Ferrari in the garage not only It implies being a millionaireit also implies being worthy of him and respecting the brand.
The Italian firm is known for exercising iron control about how their vehicles are shown in public and only admits as customers those who defend and represent their philosophy. Who do not comply those unwritten rulesThey run the risk of entering a blacklist. In doing so, Ferrari may allow them to buy ferraris of their “mid -range” like the Ferrari Romathe 296 GTB, but they can never buy one of the “premium”, such as the Ferrari EnzoLaferrari or the Ferrari F80for many millions that offer for them.
In your download, Ferrari is not the only one that uses this strategy. Bugatti also applies vetoes to your unworthy customers. In fact, there are numerous stories of millionaires and celebrities who, when skipping these unwritten rules, have become part of that feared black list of Ferrari, and have even had to go through the courts.
Good ferrarista manual
Ferrari is clear that The value of its logo It goes far beyond the design of your cars. It is a matter prestige and tradition. Therefore, it closely monitors the use made of each of its vehicles, from the moment They leave the concessionaire until its appearance in public or social networks.
Such is Ferrari’s zeal for this matter, that customers sign a contract with certain mandatory conditions before withdrawing their concessionaire car. This covers from the express prohibition of changing the color of the Ferrari, to the refusal to allow Ferrari’s emblem to be replaced or removed from the car.
But the owners’ commitment to the brand goes further. Ferrari demands that the car be preserved in perfect condition, use in a responsible manner and never appear in situations that may attempt against their reputation. As recognized Benedetto Vigna, CEO of the brand: “We have to pay attention because we have to defend the values and identity of the brand.”
The reasons and names behind the blacklist
The main candidates to enter Ferrari’s blacklist are those millionaires who Tunish your cars In extravagant forms, they use the Ferrari for advertising purposes without the permission of the brand or They resell the car Before time. The brand makes it clear that it does not want to associate its logo to scandals, negative news or unique behaviors of its drivers.
Ferrari 458 Justin Bieber’s tuned that brought him to the black list of Ferrari
Many celebrities have fallen into the blacklist for concrete and documented reasons. Justin Bieber, for example, was excluded to forget for three weeks Where he had parked his Ferrari 458 tuning electric blue. Such and as they counted in Motorpasionthe DJ Deadmau5 is also vetoed after customizing its 458 with motifs of the video game Nyan Cat and call it “Purrari 458“, something that the brand considered disrespect.
Philipp Plein fashion designer was sued by the brand for using his Ferrari 812 Superfast as a background for Advertise some shoes of your clothing brand. The court said that Plein should even pay compensation of 300,000 euros to Ferrari.
Ferrari doesn’t care about money or fame
Ferrari does not care how much money you have even if you are popular or how many Ferrari you have in your garage. If you enter the blacklist, you run out of ferraris.
An example of it It’s Floyd Mayweatherwho came to possess up to 16 supercars of the brand, but was vetoed because the brand assured that it bought their cars only to show off and sell them soon, without assessing their works of art. A reason similar to that the brand alleged to put Kim Kardashian In his blacklist.
Nicolas Cage or 50 Cent, seem to have the permanent veto for their financial problems or their unfortunate comments. The impertérrito actor sold his Ferrari Enzo for a price well below its valuestressed by the payment of some debts. That was not enough justification for the brand, which wrote its name in the infamous list with indelible ink.
Image | Barrett -JacksonFerrari
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