We are carrying the design of protein foods where to eat clear tuna is from males

The hallway has changed a lot in recent years. Light -low fat products are a thing of the past, now what is carried are proteins. Not only with yogurts, Proteíca fever It is in many foods and almost everyone has a design clearly oriented to attract the male audience, but perhaps we are going out of hand.

All to black. They commented on this Bluesky thread Following the design of the container of the tuna cans to the natural day. Black background, a small detail in blue and high protein very large. It is not the only product with a design from style; yogurts, fresh cheese, paste and even Frozen Noodles (¿? ¿?). Most have containers in which black color predominates and, to a lesser extent, red, with aggressive designs that highlight the amount of protein that the product has. If you had not noticed, you just have to look for “proteins” in any supermarket. Day, Carrefour, Consume, Mercadona… The trend is clear.

Products “high in protein” in day supermarkets.

Black does not mean more protein. Or at least not many more. The case of day tuna is a good example. In their container they indicate that it is high in protein, specifically 14.3 grams per can, 25 grams per 100 grams of drained product. However, it is enough to compare it with the Normal natural tuna of the same brand To see that it only has 2 more protein. Of course, the price is much higher: 19.20 euros/kilo for the high protein version and 11.67 euros a kilo for normal.

The public. Protein -rich products are aimed at those who seek to increase their muscle mass. Traditionally, the male public has been the most interested in strength training and everything around him. However, we have seen that in recent years every time More women began to do strength trainingto the point that Almost half of gym subscriptions are women.

Some powdered protein containers.

Gym aesthetics. Although gymnasiums are a more balanced terrain as far as gender is concerned, the aesthetics of training related products such as Protein milkshakes It is already entrenched. A lot of black, intense colors, aggressive typefaces and an aesthetic that seems to shout “if you take this, you will get strong.” The food industry has adopted this visual language, first were the energy drinks And now we see how it has spread to all kinds of products.

The containers are sexist. We like it or not, It is so. Right now there is an obsession with eating more protein, but we have also lived others such as low -fat products. If protein -rich products are black, Light They are pink and have softer fishes. The reason is clear: traditionally the female audience has been the most concerned with weight loss. We can still find many products like this In the super, but the fashion of proteins seems to have moved them.

Influences. We can think that the container does not matter, but the reality is that it is key in the purchase decision. In This study They found that the container influenced the perception of whether a product was healthy or not, even altering its perception of flavor and determining the purchase decision. The participants tended to associate the products that had a female packaging as healthier, while the most masculine were perceived as less healthy.

Some containers of cosmetic products for men.

Packaging For males. There is another predominantly feminine industry where we can see this trend more clearly even: cosmetics. The men More and more care about their personal care Beyond the shaving and many brands have launched products of products oriented to them where we find dark colored containers such as black or blue. This ‘masculinization’ is also reflected in the name of the products, such as the ‘fuel’ facial of Kiehl’s or the ‘pure carbon’ of l’Oreal to refer to a facial cream. Perhaps the most exaggerated example we have with This makeup for men To which ‘War Paint’ have baptized, because of course, a real man does not make up, he goes to war.

Cover image | Day supermarkets, own edition

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