A few weeks ago we certified that An undisputed winner in the conflict of the access that kept us in suspense for months (El Hormiguero vs. The revolt). Now we can talk about something less subjective, more quantifiable with figures: income and benefits that the Motorcycle Program on Antena 3 has receivedand another conclusion is drawn on the horizon. Actually, the shock with Broncano has come great.
The accounts. Pablo Motos and Jorge Salvador, owners of producer 7 and Action, which performs the program for Atresmedia, have had benefits of 8.05 million euros that will be distributed as shareholders of the company, 60% more than the previous year. The 6.7 million benefit has also been very slightly higher than that of 2024. And there are also 5% in revenue, which this year have reached 32.9 million.
The producer had already entered 2024 8.5% more than in the previous year, and had experienced a 55% growth. We can even go back back in time to verify the undisputed success of the producer for years: already in 2021, 7 and there were action distributed eight million euros between its only two shareholders (and four in 2022). This year that astronomical distribution figure of dividends is recovered, which certifies the good health of ‘El Hormiguero’ in a year that seemed complicated.
How money is distributed. The dividends of 7 and action are distributed to 50% between their two partners. Motos does it through Japala Japala and Jorge Salvador through Primetime Production. In addition, both receive 100,000 euros as administrators of the common company. It is an association of great success that has led to ‘El Hormiguero’ to lead the ranking of The most seen in Antena 3 in the last 11 yearsalready exceeding half of The 19 it has in Antena.
Against Broncano. Behind him premiere in September of ‘La Revuelta’his rivalry with ‘El Hormiguero’ put in trouble more than one day the hegemony of motorcycles, with Broncano anticipating him in audience on more than one occasion and, of course, generating a styles shock that moved to social networks and continuous allusions from the programs. In fact, 2024 ended ‘La Revuelta’ Gaining slightly ‘El Hormiguero’with more days as a hearing leader.
However, Motos seemed to return with renewed energies after the Christmas break. Broncano experienced a small wear effect, and although its program is far from being a failuresince it generates conversation and plant very dignity to ‘El Hormiguero’, it remains (at least until its return after summer) in an honorable second position.
Without advertising there is no benefit. It is obvious that in terms of fame or audience (which can be quantified from many points of view) the triumph of ‘El Hormiguero’ is relative, but it is not in benefits: Formwork Encofrassa, the producer of David Broncano, Jorge Ponce and Ricardo Castella, stays far behind motorcycles and Salvador. According to the Mercantile Registry, the business figure in 2023 of the producer – last registered year – was 2.5 million and obtained a benefit of 215,000 euros. These are figures prior to the premiere of ‘La Revuelta’, but already made ‘the resistance’ in Movistar Plus+.
In addition, when issuing in La1, ‘La Revuelta’ does not have advertising or can make promotions with the same freedom as El Hormiguero, so the benefits will be substantially lower than those of its rival in any case.
Unexpected effect. Views these figures, you cannot speak of the effect of ‘El Hormiguero’, which has remained faithful to its usual codes, aware of what its audience is looking for. Guests such as Carlos Alcaraz, Antonio Banderas, Karla Sofía Gascón, Raphael, Laura Pausini or Illia Topuria and Marc Márquez, and collaborators such as Juan Ibáñez, Damián Mollá, Luis Piedrahita, Nuria Roca, Tamara Falcó, Juan del Val or Susi Caramelo have delineated a completely continuous season.
An intelligent play, taking into account that advertising income has not resent the least. ‘El Hormiguero’ continues to reign at the gates of its twentieth anniversary.
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