Winds of change in Netflix blow. Again. In silence and without issuing any type of statement to media, the platform has eliminated of a stroke the basic plan without ads. From today, that subscription, which until now was the cheapest option to see content without advertising, disappears. Not only for the new highs, but the users who paid for it will have to move to another. The options are two: start paying much more or pay less in exchange for seeing ads.
The basic plan. If we look back, we will remember that Netflix offered a Basic plan without ads for 7.99 euros per month. This plan included the fair and necessary in terms of access, since it did not admit several simultaneous devices, or extra subscribers, or downloads, or broadcast to Chromecast and the resolution was HD (720p). However, I had no publicity.
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Cheap netflix = netflix with ads. With recent changes, that plan will cease to exist on September 1. Netflix remains, therefore, with only three plans: standard with ads (6.99 euros, ads, fullhd and limited catalog), standard (13.99 euros, without ads, Fullhd and the entire catalog) and Premium (19.99 euros, without ads, 4K and the entire catalog).
What is the problem? That the plan will disappear, so the user will have to make a decision: pay one euro less per month and see ads or pay six more euros and not see them. Yes, it is true that the standard plan with ads is cheaper, admits FullHD resolution and two simultaneous devices, but the catalog is limited and well, it has advertising. In the event that the user does not make a decision, he will automatically pass to this plan.
From now on, the cheapest plan to see Netflix without ads costs 13.99 euros per month
Netflix without ads rises in price. It is another way of seeing it. After this change, the cheapest way to see the Netflix content without advertising happens to cost six euros more, which is what the standard plan is worth. The Premium Plan, which is the most powerful thing the company offers, does not rise in price and remains at 19.99 euros per month.
And it works. Netflix’s great triumph has been to return to the exit boxto want to pay to see ads. Time has proved the platforms, who have found in their plans with advertisements one of the main drivers of new subscribers. In the case of Netflix, the platform announced in May that had reached 94 million users of plans with advertisements, a sensitive increase with respect to the 70 million it had in November 2023.
These plans have reached almost all platforms and, incidentally, The volume of subscriptions triggered. It seems that the average user weighs more the potential savings in the monthlyness than to see some ads to which, on the other hand, it is already accustomed to linear television or social networks.
Cover image | Anastasia Shuraeva
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