Surely you don’t know who Sofia Surfers, Fabiana, Álvaro Suárez and Pablo Vera are. But they are the viral summer phenomenon

The summer of 2025 is marked by a New type of gossip that is born, grows and expands mainly in Tiktok. Unlike traditional gossip in magazines, television or pink press, this time the epicenter is in networks, created, disseminated and amplified by the users who use the social network: generation Z and millennials. Sofía Surfers, Fabiana, Álvaro Suárez and Pablo Vera do not belong to the world of the show or the traditional show, not even to areas where the celebrities normally arise. But there is no talk of other people in Tiktok.

The protagonists. The least interesting of this story is possibly the story itself, But summarizing:

• Sofia Surfers She is the sister of Lola Lolita, one of the most segated Spanish influencers. It did not belong to the world of traditional fame until shortly before the event, but that has changed: its profile is now full of publications loaded with indirects and key messages.
• Fabiana Sevillano It is an Andalusian influencer with more than one million followers and is part of the social circle of Sofia and Álvaro. He has publicly confirmed to have a casual and recent sentimental relationship with Álvaro, with an open and direct posture before the drama.
• Álvaro Suárez He is former partner of Sofia Surfers and a new partner, apparently, from Fabiana. He has tried to maintain a clear attitude and put limits to the spread of gossip.
• Pablo Vera He is a couple of Fabiana, his name has been mentioned frequently in videos and reactions, and has tried to clarify his version of the facts.

Sofia stopped following Fabiana on social networks, what many people interpreted as the confirmation of a betrayal, which Fabiana later confirmed. All this framework has since generated thousands of memes, videos, indirect and debates among their followers, amplifying the viral phenomenon.

The impact. Thousands of users have generated a high level of interaction with these profiles. The gossip -related videos They accumulate million visualizations and hundreds of thousands of likescomments and shared: there are explanatory and reagent videos, memes, Duos and Reenactments that They comment or amplify the facts and rumors in ironic or dramatic key. Hashtags like #fabianasevillano, #Pablovera and #Sofiastasurfers are among the most used.

The never seen. It is a level of engagement Unusual for previously unknown characters, and that is also organic, decentralized and collaborative, which generates a feeling of community and participation that does not occur in other formats of the pink press. This also generates further propagation speed and more viral strength, which has made the phenomenon born in Tiktok, its impact has spread to other social networks.

Beyond the gossip. In this case the narrative about the protagonists It is not controlled by specialized journalistsbut for the uncontrolled sum of thousands of videos, memes, debates and reactions. This democratizes the birth and evolution of these charactersand makes the target audience of this type of narrative develop A feeling of belonging to all this. Of course, now There are rumors that traditional pink media are beginning to be interested in exploiting this story born in networks.

The renewal of the Star System. As the already historical one left us well ‘Save me‘, The renewal of the distributions of these dramas is essential when giving them continuity. In this case, the refreshing circumstance that most of these actors were not previously known (even one of them sister of Lola Lolita) gives them a renewed vitality. And so the idea that there are no modern or ancient issues (a story of infidelities, in fact, is one of the oldest in the world), but forms and spaces to tell them.

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