Chema Alonso already has a new job after leaving Telefónica. He has passed to football

Chema Alonso has a new destination after his departure from Telefónica. The well -known hacker joins the Technical Referees Committee as an advisor to technological innovation and artificial intelligenceas announced by President Francisco Javier Soto on Monday and collects Ace.

Why is it important. The arrival of Alonso to Spanish arbitration marks a radical turn in his career. After more than a decade in Telefónica trying digitally to Teleco, it will now apply its technological experience to a historically conservative sector that is in transformation: arbitration.

The context. Soto seeks to completely modernize Spanish arbitration after years of controversies. Its strategy is to incorporate technological talent to improve arbitration decision making through AI. “We are going to start from scratch,” said the new president of the CTA.

Alonso definitively abandons the world of telecommunications after his gradual abandonment, crystallized in The dismantling of your team a few days ago.

• His passage through the operator was marked by ambitious projects such as “Fourth platform“, the aura assistant or Movistar Homewhich did not reach expected commercial expectations.

Organization chart of CTA for season 25/26. Image: RFEF.

Between bambalins. The signing reflects the new Spanish arbitration strategy: betting on external technical profiles to solve structural problems. Alonso joins a renewed dome that includes Fernández Borbalán as technical director and Prieto Iglesias as head of the VAR, both old acquaintances of Spanish arbitration.

The incorporation of Alonso raises some questions about his ability to apply AI to arbitration in a practical way. In Telefónica he gave grandiloque ads that rarely transformed into successful products, although some like Open Gateway They are good advances.

Deepen. Spanish football will be its new fire test to demonstrate that it can transform traditional sectors with technology. Your choice transmits the need that Spanish arbitration has to legitimize technologically.

His media profile fits with the need to communicate modernization in a collective, that of arbitration; and an institution, the RFEF; questioned by both clubs and fans.

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Outstanding image | RFEF, Telefónica