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To whom we already comb some gray hair, the name Testarossa transports us directly to the Miami of the late 80s, when Sonny Crockettand Rico Tubbs they jumped from the yachts of the drug traffickers and put themselves at the wheel of a Ferrari Testarossa Blanco in the Mythical corruption in Miami (Miami Vice).
In a good part thanks to that series, Ferrari turned the Testarossa in a legend Departure from Pininfarina pencils, causing all the children of the time to sigh to see the unmistakable lateral air intakes (they were known as cheese gradators) of this model.
However, in an act of monumental awkwardness by Ferrari, the Italian firm lost commercial control of the Testarossa brand. According The published by Reutersa judgment of the Court of Justice of the European Union (TJUE) has been returned after more than a decade fighting for them.
“A toy” that one day set up a V12
The nightmare for Ferrari with the Testarossa brand began just over a decade ago. AUTEC AG, a German toy company, appealed to the expiration of the Testarossa brand registration proving that Ferrari had not used it in any product between 2010 and 2015.
The European trademarks They establish that, although trademarks have been registered, they must use them within five years since their registration. This loophole allowed to request the rights of uses on the Testarossa brand before the Office of Intellectual Property of the European Union (EUIPO) that accepted the petition.
From that moment, the name of the Ferrari engineering jewel of the 80s, which mounted a 390 hp V12 engine That allowed him to touch the 300 km/h, it could also be an electric bicycle, razor machinillas or a radio -controlled car.
In the late 80s, the new Ferrari Testarossa had an approximate price of about 145,000 euros, which is equivalent to about 419,000 today. Today, some of those cars They have come to auction for up to 241,000 euros. Not bad for a car with more than 35 years.
The Ferrari Testarossa are eternal
According to assured Andrea Scioletti, director of Used Vehicles of Ferrari A Drivemore than 90% of the Ferrari who have left the Maranello factory They are still in circulation. Paradoxically, That reliability It is the one that has saved the Italian manufacturer from losing his most legendary brand.
The 7,000 units of the Ferrari Testarossa were manufactured between 1984 and 1996. Since then, that model has only been marketed through second -hand concessionaires or Distributors authorized by Ferrarias well as that of its spare parts.
According to The criterion of the Court of Justice of the European Union, those resale of products under that brand can already constitute an effective use of the brand, either directly through its distributors, or authorizing your sale When it comes to third parties.
With This sentencethe European Court revoked an earlier ruling of the Regional Court of Düsseldorf that, according to The published In the German Spiegelgranted AUTEC AG the right of use of the Testarossa brand by denoting the argument of second -hand cars and the spare parts that Ferrari wielded. “The use of the brand to guarantee the identity of the origin of the products for which it was registered, by reselling second -hand products, can constitute effective use,” the new sentence details.
The cultural imprint that left in the young people of the time the iconography of the series, made years after the end of its production, continue to sell figures at the Testarossa scale graduated by Ferrari. Which has also been considered by the TJCE as a form of use of the brand.
Image | Ferrari, Wikimedia Commons (Janderk1968)
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