Although the electric vehicle park in Europe is still very much from what the European Union He plans For the next few years, the truth is that the European market for electric vehicles lives its best stage to date. And is that its growth It has been 26% In the first eight months of the year. In contrast to this, it is also worth focusing on Tesla, a brand that leads the electric vehicle segment on the continent with its Model and and that, however, Its sales have decreased significantly.
Tesla still does not lift heads. Tesla keeps Model and as the electric most selling from Europebut their figures tell a different story. Between January and August, sales have been 83,314 units for Model Y. If we compare the figures with the same period of the previous year, we see that it is a brutal decrease of 34%. He Model 3which occupies third place in sales, does not escape the trend with a drop of 29% and 50,237 units sold. The company now faces a radically different context than that of only a few years ago, since there is greater diversity of electric vehicles and competition.
If we look at concrete markets, the firm fell significantly in August in France, Sweden, Denmark, the Netherlands and Italy, as points Reuters In France they fell 47.3% in August, and in Sweden 84%. However, it should be noted that in Spain (1,435 cars sold in August) and Norway (rebound of 21.3%) their sales have grown, although the percentage is much lower than the performance of ByD in these regions.
In Germany, which is where the brand has greater competition, between January and August They sold 11,441 cars. The American manufacturer is located in Germany in thirteenth position, behind Opel, with 13,000 electric cars sold in the same period. There was a year in which Tesla maintained the first position in this country, back in 2022, when the firm sold almost 70,000 cars Only that year. Now, with much more competition and expansion of the rest of the manufacturers, the context is very different.
Volkswagen takes control. While Tesla goes back, traditional European manufacturers take advantage of the wave. Volkswagen has been crowned as The largest electric seller in August With 16,105 units, a spectacular jump of 45% year -on -year thanks to its ID.3, ID.4 and ID.7 models. Tesla was second with 14,245 cars sold during that same month, but with a general fall of 23%. BMW completed the podium with 12,546 electric vehicles, growing 7%.
More adoption, but it still remains. Between 2024 and 2025, Europe has lived constant growth in the adoption of electric vehicles, the result of the largest variety of vehicles that are available for purchase, and the growing evolution in infrastructure and incentives. The 154,582 electric vehicles sold In August they represented 20% of the total new cars sold that month. Several manufacturers They point That a 20-25% quota is sufficient to meet EU emission objectives by 2025-2027, although there is still a cloth to cut, especially for The objectives that the agency is scheduled for 2030 and 2035.
The conquest of China. Chinese manufacturers, especially bydthey have broken into European territory. According to data From Jato Dynamics, Byd came to overcome Tesla in April in some regions, tripling his enrollments in certain periods. Chinese competition combines competitive prices with a diverse range that includes plug -in hybrids, gaining ground despite EU tariffs. Then it is that Byd is the one that resonates the most, but there is everything A flood of Chinese brands settling in Europe, as is the case of MG, Xpeng or Nio, among many others.
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