disassemble three tesla model and

“It’s a great vehicle.” And that is why, Xiaomi has not had objections to take a Tesla Model and to disassemble it and be clear about what they could do so that their first electric SUV was as good or better as that of Elon Musk’s company. The words are from Lei Jun. The confirmation of that “disassembly” too.

“Exceptional”. “The Model and is a very, very exceptional car” although according to the CEO of Xiaomi, front in interior space against its Xiaomi Yu7. That is what Lei Jun, CEO of the company, said in a public intervention of which they echoed in Business Insider.

In it, Lei Jun did not hesitate to comply with the vehicle of the American company to, later, point out what his weak points were in front of Xiaomi’s car. Of course, according to him, Xiaomi’s option is broader, has greater autonomy and, above all, a very difficult value for ignorance.

As they point out in Xiaomi worldthe CEO said that if you did not contemplate the Xiaomi Yu7 as your next purchase, the Tesla Model and is the best alternative.

Three units. They are the ones Lei Jun has confirmed that bought from Tesla Model and with the aim of dismantling them and checking how cars made inside were. The intention was to take the leader of the segment (it is the best -selling electricity in the world) and shred it to verify what made it different.

Xiaomi’s case is not, much less, the only one. A few months ago we knew that Toyota had opted for services of an advice to discover what made by the cars of Byd and Tesla. We also know that Mercedes did the same with Zeekr carsChinese company owned by Geely, to verify what was hidden under the body to show off 1,000 kilometers of autonomy.

And Xiaomi. Although we now know that Xiaomi has been the one that bought cars from the competition, the Chinese company itself has been closely monitored by all kinds of rivals. Jim Farley, CEO of Ford, has repeated to satiety who bought an Xiaomi car and led him for months without getting tired of him. Hyundai also took it to South Korea.

Even this summer a photograph at the door of Maranello, the Ferrari factory, showed An Xiaomi Su7 Ultra entering the plant. Although there is no official confirmation, everything indicates that it is the Italians have also been analyzing in depth Nürburgring faster electric car.

Because? As we see, it is usual for companies to buy competition units to understand how they work, what makes them different and how they get the advantages over their own models. The Xiaomi case is not unique but it is significant to see who points to.

The Tesla Model and has been the most purchased electric car in the world and, even, the first completely electric model with giving the award of the “best -selling car in the world”regardless of the technology used.

But since the Xiaomi Su7 And, with the redoubled commitment of Yu7 (Electric SUV), Lei Jun’s company has focused on making it clear what makes Tesla’s car better. Xiaomi has presumed autonomous driving technology (although he omitted it for legal reasons with Yu7), autonomy and, above all, price, since Xiaomi’s versions are sold by a fraction of Tesla cars.

A compliment. In addition, there is another important detail throughout this fight. When a Chinese manufacturer points directly to a rival and mentions it in its presentations, it is not a direct signaling strategy. In China, “Inspiration” (or direct copy) It serves to make clear who is the market leader and Who they want to look like and, of course, they want to overcome.

It is a strategy that clashes with Western culture but is the reason why Xiaomi mobile presentations are full of references to Apple. Or why the presentations of Xiaomi cars were flooded with references to Tesla and Porsche. Because each in its field (value for money, the first, and example of sportsmanship, the second) are the market leaders.

Disassemble Copy the good and try to improve it It is a strategy that is followed throughout the world but has more reason to be in a culture where “inspiration” is better seen than in the West.

Photo | Tesla and Xiaomi

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