Xiaomi is celebrating a presentation event in Munich baptized as ‘Far Closer’. This is an appointment in which the company details what the devices and services will reach our borders over the coming months, and the bombing has not taken long to arrive: the launch date for the Xiaomi electric car in Europe.
Unfortunately, they will continue playing with expectations for a while.
Xiaomi’s electric car. Xiaomi has not gone with lead feet when developing his car. If the imposing first arrived Xiaomi Su7then the Xiaomi Yu7a car with which the company managed to sell 200,000 units In just three minutes in China. These are two very different models, but they are getting kneel on your own pitch. And, although they lost money during the first year selling cars -800 billion dollars- It is a necessary sacrifice and an “excellent” news.
2027. Lei Jun, CEO of the company, indicated that Soon they would initiate business expansiontaking out its electric cars, Chinese, but now it is in this European event when the company has set date: 2027. In the live they have commented that they will reach the European market, but also to other countries with that “Xiaomi Ev Going Global” of the slide.
Unfortunately, they have not offered many more data than those: we do not know concrete markets, neither will it only arrive the SU7, Yu7 or both and, of course, no prices.
10,000. The other important fact that marks the ambition of the company in its western expansion is that they plan to reach 10,000 stores for 2030. Currently, Xiaomi operates with a franchise system: stores in which their devices are sold, have the support of the brand and all the guarantee, but that are not managed by the Xiaomi itself.
That is changing, since a few days ago the Chinese company announced that it will open this September 27 Your first store Officer in our country, a ‘flagship store’ that can be much more than a point where to buy both day -to -day devices and appliances and air conditioning, for example: it can become a dealership.
Buying cars online is no longer so weird. Tesla, in fact, has cemented its business in that distribution route, as well as Lynk & Co’s Chinese Companiesbut Xiaomi can take advantage of its network of physical stores to show consumers their new star product: the car.
In development …
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