Xiaomi has entered a new phase of his conquest plan: start bringing the devices that launched in Chinabut never reached the West. The company has just celebrated a presentation event in which it has shown a lot of devices. The absolute protagonists are the new Xiaomi 15t and Xiaomi 15t Proalso a new version of Xiaomi Watch S4of the Smart Band 10 and some headphones. It was “only” a leg of the presentation.
The other has had the home as the protagonist. New aspiring robotsa new camera and the Xiaomi TV S Pro Mini Lednews of products that the brand already launched in Europe. The great novelty comes from the hand of The appliances. Because, After notifying a few months ago And look at the leg with the air conditioning, Xiaomi will finally launch a washing machine and a refrigerator in our territory.
This is the Mijia Refrigerator Cross Door and the Mijia Front Load Washer Dryer Pro washing. And Spain will be the spearhead for Xiaomi.
The cold and wifi cold refrigerator
A few months ago, coinciding with the arrival of heat, Xiaomi launched an advance in the Spanish market: the MIJIA AIR CONDITIONER PRO ECO. In an interview, Borja Gómez Carrillo, Country Manager of Xiaomi Iberia, confirmed that this final stretch of 2025 The washing machine and the refrigerator would reach our market. They were defining what models they brought (because in China, the fan is quite wide), but we already have the details.
Starting with the refrigerator, The Mijia Refrigerator Cross Door It is a four -door combi model (two for the refrigerator and two for the freezer). Among its technical characteristics linked to a “life” refrigerator, we find:
- Double investor with a guarantee of 10 years.
- 90º opening doors.
- Total capacity of 502 liters.
- External touch screen for settings.
- Technology to suppress bacteria.
- Temperature control by areas that go from -1º to 5th.
- Dimensions of 852 x 600 x 1.912 cm and a weight of 85 kilos
The key, beyond these specifications, is that it has WiFi. Yeah, It is not something so weird today And there are already several models in the market that have connection to send us notices or make a remote diagnosis, but the strength of this product is that it is connected to Xiaomi Home.
We will enter this later, but what we can expect is the logical thing of a refrigerator connected to the Internet: remote temperature adjustment, change cooling mode (superfrío, super -gelding or automatic), receive alerts if something goes wrong (for example, if the door does not close well) and we can also update it and even match it with Alexa and Google Asistant To change the temperature to the flight.
Washing machine to ia
On the other hand, we have the Mijia Front Load Washer Dryer Pro. It is a sink whose main characteristics are as follows:
- 525 millimeter door diameter.
- Dimensions of 59.8 x 57 x 85 cm.
- Centrifuged at 1,400 rpm.
- Capacity in its washing machine: 9 kg.
- Capacity in its dryer function: 6 kg.
- Motor with direct traction and 12 years warranty
Xiaomi emphasizes that it is 25% more efficient than others in class A, has rapid 12 -minute washing programs, self -limited systems and bacteria elimination (99.99% of them). But, as in the case of the refrigerator, it is in the intelligent functions where it stands out.
It is also connected to Xiaomi Home And it can be updated, but perhaps the most comfortable thing is that we can customize the programs directly from the mobile instead of from the front panel of the device.
To this connection is added artificial intelligence to detect the ideal temperature for drying depending on the tissues we have involved and a system that dose the detergent and softener depending on the weight to spend less product.
The ecosystem is the key. And Apple knows it well
Returning to our interview with Borja, he told us that What they are looking for is to expand the so -called “ecosystem”. That is where all products that are not tablets or smartphones enter, and for this, Xiaomi has a strategy that they baptized as human x car x home that aims to a total connectivity between All the legs of that ecosystem.
In China it is very developed (and more With the car for a few months), But little by little they bring those devices to make more sense to an ecosystem that felt something lame only with mobile phones, cameras, vacuum robot or toothbrush.
It is also a way to reinforce all aspects of the brand, obviously. Apple users know him well. They may arrive at the brand for the iPhone, and then they acquired a Mac, Airpods or a Apple Watch. Now maybe an Android mobile seem better, but if they use the airpods or the Apple Watch, they are “tied” to that ecosystem by mere comfort.
The point is that Xiaomi is betting on implanting in the West something similar to what they have in Chinaseeking that, for comfort, the user acquires devices of the same brand because it is easier to control them all with an app than to fill the house with different brands, each with their own control application.
Each of those devices reinforces others and makes the ‘switching cost’, or the cost of changing, more complicated. There is the meaning (beyond the comfort of controlling the washing machine with the mobile) that traditional appliances are under the umbrella of the same platform.
“Coming Soon”, although Spain will be a pioneer
Now, beyond the characteristics and that reinforcement to the ecosystem, little we can say both of the refrigerator and the Xiaomi washing machine. We do know that Spain, as happened with the air conditioning, will be the advance of these releases at European level, but when we look for details about the launch, we only have a ‘Coming Soon’.
The same with the price. The Chinese company must continue to value which is the right to disembark in a market with wild competitors and extremely settled brands, but taking into account that it is not so much from 2025, sooner rather than later we should know these details.
In the end, and as my partner Javier Lacort says, the new Xiaomi 15T were only Troy’s aballo of this presentation, since the true protagonist is the domestic space that the brand wants to conquer.
Images | Xiaomi
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