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Linda Yaccarino It has ceased to be the executive director of X. Executive Lor has announced In a message posted on the platform, where Elon Musk thanks the opportunity and claims to be proud of the “historical change of course” achieved in these two years. His resignation leaves the direction of one of the best known social networks and opens a new question in a company that has not stopped mutating since Musk bought it.
A CEO to turn off fires. That was, in essence, the role that Linda Yaccarino assumed when Elon Musk placed it at the head of the company in May 2023. The advertising business had collapsedthe brands fled and Twitter’s reputation was minimal. Musk needed someone to return calm without stealing prominence, and chose an executive tanned in the world of media, with experience, contacts and good image. Your mission: Recover trust.
Click to see the message of Linda Yaccarino in X
From nbcuniversal to the jungle of X. For Yaccarino, the jump to X not only meant a company change: it was a change of ecosystem. He went from leading one of the most solid groups in the television industry to put a social network in crisis and an unpredictable owner.
A position, many shadows. Yaccarino’s resignation comes months after one of the strangest movements of the Musk ecosystem: The sale of X to XAIits own artificial intelligence startup, in an unprecedented operation and loaded with opacity.
In parallel, Musk intensified his presence in American politics, collaborating with the Trump administration and moving away, at least publicly, day to day in some of his companies. Tesla is no stranger to the earthquake: in recent months He has immersed himself in a difficult financial panorama.
An output without successor (for the moment). At the moment there is no substitute. Not even a provisional name. The company has not made additional comments and Elon Musk, faithful to its style, has not clarified who will take over. It is a silence that weighs, especially in a company that has been trying to convince the market for years to remain viable.
Images | Linda Yaccarino | https://x.com/
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