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Sometimes, the remote areas of the Televisa grill offer more information about our tastes and customs than if we only look at the great successes. This is the case of the thematic chain Thirteen And his very followed noon western, which in the popular imaginary has already replaced “the documentaries of the 2” as a synonym for open track for long and peaceful naps. Although if we look at the figures, we can find more relevant details than mere fillings to sleep.
The western triumph. During 2025the Western has been a genre that has become an authentic props of thirteen programming. Classics such as ‘Rio Bravo’ have been among the most watched on TDT in certain days, reaching audiences of up to 376,000 viewers and 3.8% screen share, as happened last April 13. And on the way, surpassing in popularity strong programs of competitors such as ‘the Simpsons’ in Neox (which reached 2.7%).
It is not an isolated case. ‘Rio Bravo’ was not a mirage. Films like ‘The IRA Valley‘,’Fury in the valley‘ either ‘Deep roots‘They have obtained Shares that exceed 5%, with peaks close to 5.6%, and between 400,000 and 465,000 spectators. On average, the Western maintains frequent audiences between 250,000 and 450,000 spectators and installments that range between 3.5% and 5.6%, confirming something very valuable: the public loyalty to this strip and gender.
Western everywhere. Seeing how good they are going with the genre, thirteen has increased their programming of this type, almost becoming, from the time of desktop at night, into a thematic channel of the genre. They have double sessions between 14:40 and 6:40 p.m. In Access Prime Time, from 8:45 p.m. to 10:00 p.m., more modern and commercial westerns begin. Occasionally, there are even gender movies after 00:30 h.
But what is thirteen? It is a TDT channel of the Spanish Episcopal Conference and is operated by Average apsethe same group as Radio Cope, Rock FM or Chain 100. Its programming is based on the dissemination of Catholic values and focuses on content for the whole family. However, it is not an especially buoyant business for the group: has accumulated losses exceeding 100 million euros since 2010. The reports indicated financial difficulties, with Returring indebtedness and losses Structural
Is it a real success? These audiences do not compete with general television: the thirteen westerns stand out within the thematic TV, being leaders or seconds of the thematic channels, but Far from the great programs of your Stripwhich usually exceed 10% of Share. However, they are notable figures if we compare them with their usual competitors: Nova’s soap operas (such as ’emanet’ or ‘my secret is you’) or ‘the one that is coming’ in fiction factory, which are the ones that usually shine in these stripes.
Not everything that is advertised is the most popular. A note that can help give a dimension of this success is that ‘nor that we were Shhh’, the successor program of ‘Save me’ in Ten He got audiences that did not reach 3% And they stagnated in their last weeks below 2% of Share. And yet They got a space in La1. It is normal, from that point of view, that thirteen is trying to replicate the success of his desktop westerns to all corners of his grill.
Header | Thirteen
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