How Marca Scroll has become the best humor account in Spain

A year ago, when we publish The first report on Scroll brandits creators had just discovered that they had played “a sensitive fiber of Spanish humor.” Today, with more than 26,000 followers and 3,000 published holders, Carlos and Fran, the two friends after This account They have become something that neither they expected themselves: a daily reference of online humor.

Its formula is simple but devastatingly effective: Create fictional sports holders that carry the logic of the clickbait and from the most refined football industry to the absurd.

• “Carvajal, smiling and relaxed, visits the podcast of ‘La Pija and La Quinqui’: ‘No Leo Podcast'”.
• “They discover a new marine species that already qualify as the ‘Michel Salgado’ of the ocean.”

They are examples of how they make the mundane through impossible connections. Sometimes carrying the absurd to the extreme. Scroll’s genius lies in its ability to condense the comic potential that already exists in sports journalism and take it a step further, where reality is not an impediment but a springboard towards the surreal.

Its headlines work as small works of conceptual art: Each contains several layers of meaning, cultural references and an internal logic that, despite being crazy, is credible within the current media universe.

A complex reality after the viral

The dimension of its success transcends traditional metrics. “There is a decompensation between number of followers and real impact,” explains Carlos. The phenomenon extends through invisible channels: “We are aware that the screenshots roll for private messages,” he adds. “Many people from football and media know us, even if they don’t follow us directly.”

“We are expanding and stretching the gum to absolutely demential limits,” Fran explains from the video call. “But what makes us very happy is that We have generated a kind of quite dense and above all very positive community. We do not receive virtually any Haatebut a lot of love. “

The transformation has been remarkable. If a year ago they were a creative experiment of two friends, they are now a phenomenon that has dissipated the doubt of whether it would be an ephemeral fashion. Even transcends the screens. “The other day I was in Barcelona watching a game in a bar and asked two people in the bar if they knew Scroll brand. When they saw that I was scroll they did not give credit, “Fran says.” It is really reaching all the places in Spain and is becoming part of the life of people. “

However, after viral success a complex reality is hidden. “There is an important decompensation between symbolic achievements and material achievements,” Carlos admits. “We feel that we are doing something for love of art, very cool, that fills us and we have a brutal impact, but we have not seen a hard for this.”

And the comparative grievance: “Many accounts that make much less own content that are sure to monetize much more,” says Fran. “Carlos and I are not super specialists in getting money to our ideas. It gives the feeling that we have arrived a little late at the party, “he says in reference to the time of X.

This decompensation has led them to a turning point. “If in a year we are the same as now, it will be something negative,” says Fran. “We have to expand the horizon and take it to the next phase.” The roles have been divided: while Carlos maintains daily production since “the most absolute trench”, Fran studies ways of monetizing the project.

The challenge of creative sustainability

Scroll brand productivity is superhuman, especially considering that they combine it with their work and with their personal lives: “We make an average of ten daily tweets of which seven are very good, two are great and one is regular,” says Carlos. “Uninterruptedly throughout the year.” This intensity has led them to the limit: “We are already spending a time that is at the limit of our personal and family limitations and commitments.”

The evolution of their creative process reveals how they have professionalized something that was born as fun. “We have developed a radar to know what things are ‘hot’ in terms of today,” explains Carlos. “Ten seconds of Timeline In X it is what we need to detect if the theme of such a player or such a situation is hot. “For example, they recently resorted to A freshly fallen wegow.

The clearest example was Jacobo’s goal in the 95th minute of Real Madrid vs Mallorca, who gave him a last hope for LaLiga: “I was with adobe express in my hand, the first thing that occurred to me was ‘San Jacobo’, and thirty seconds passed from the goal until we uploaded it. We were faster than faster than Brand, who wrote the same“Carlos recalls.

His masterpiece is a cape joke

If there is a moment that defines its cultural impact, it was The headline about Huijsen and Crash Bandicoot 2. “It has probably been The one that has had the most interactions of history“, explains Carlos. Three million impressions in X, only in the official post.” I was hot The theme of the physical attractiveness of Huijsen’s motherI remembered The famous Forocoches textI joined it with a certain legend of a Real Madrid player and with something as absurd as the Crash Bandicoot 2 “.

The headline worked as a multiple joke for initiates:

• He alluded subtly a A mythical text That, years after its publication in Forocoches, it remains a cultural reference underground.
• A text where the domestic and the sexual mixed in a grotesque but memorable way, culminating with an unexpected reference to the video game.

Scroll brand managed to condense all that cultural history in a seemingly innocent headline that said everything without saying anything. “He shot because someone labeled Forocoches and this caused all Internet rat children to elbow each other,” says Carlos. “Has That point of subtlety of saying everything without saying anything. It’s our little Mona Lisa “.

The impact was such that they had to explain it to their mothers: “It was quite uncomfortable when they asked us why people had liked it so much,” Fran admits.

In their parody they have also launched some small ideological dart:

The challenge of the future

Paradoxically, Your success has not translated into clear professional opportunities. “It is the elephant in the room: the traditional media have a hard time introducing what a priori could be the enemy,” Fran explains. Have touched collaborations with The World Today, Panenka and other media, but none has materialized. “There is nothing more clear to give us a section in Brand“Carlos admits about the most obvious proposal.

The relationship with the medium that Parody has been exemplary: “The person in charge of Digital treated us super good and had a very positive vision. He demonstrated a lot of intelligence because it would have been terrible that the main sports parody account was called differently.”

His plans include expanding beyond X: “There is a half project to create a platform, a web page, a book,” Carlos reveals. But reality is imposed: “More time we already dedicate is unfeasible without guarantees of return.”

A year later, Marca Scroll has shown that intelligent humor can generate community and recognition. His challenge is now to turn that talent into a sustainable project without losing the essence that made them one of the best humor accounts in Spain.

Outstanding image | Scroll brand, Xataka

In Xataka | Chatgpt and its rivals are sosainas. And turning them into funny chatbots will not be easy