Threads is eating the toast to X. He is doing it without making noise and with some data that already starts to weigh

Not all the mountain is oregano and not all text -based social networks are X. After the Elon Musk arrival at xthen Twitter, there were few users who fled from the bird’s social network in search of more green pastures. It was then that Mark Zuckerberg, Meta CEO, opened the doors of his: Threads. Two years They have passed Since then and the platform has grown to become a powerful X rival, one that already begins to stand up.

The data. As confirmed yesterday Zuckerberg and Adam Mosseri (Instagram CEO) In its official profiles, Threads has managed to reach 400 million monthly active users. It is a significant figure, especially considering that they closed 2024 with Something more than 275 million users that in April the amount amounted to 350 million.

Monthly active users (MAU) are a key indicator to quantify the performance, state and health of, in this case, a social network. This metric measures the number of unique users who have visited the platform at least once during the past month. That the Mau grow is a good sign.

And what about X? The only information related to X we have in some of the latest statements by Linda Yaccarino, which until a few weeks ago was the CEO of X. According to YaccarinoAs of April 2025 x, it had 600 million monthly active users. The growth was, however, softer. In September 2024 X it had 570 million Mau that, in January, became 586 million.

That is, in general terms X it has more monthly active users than Threads, but the growth of Threads is much higher. On the other hand, it is also evident that Threads has more growth capacity than X, a social network that Elon Musk apart, already showed signs of having touched the roof when it was Twitter.

Anyway, they are data that must be taken with tweezers because in both cases the source are the ceos of the platforms and, therefore, interested parties.

A matter of use. However, there are more third -party data that support the growth of Threads. According to SimilarWebThreads and X have a very similar amount of daily active users (Dau) in their mobile apps: as of June 2025, the X and Android apps had 132 million Dau (15.2% less than the previous year), while Threads added 115.1 million (127.8% more than the previous year). The photo is very different if we look at the use of the websites, with X adding 145.8 million daily visits and Threads only 6.9 million.

On the other hand, and according to Apptopia data Shared by Sheel MohnotThreads wins X in another key metric: the engagement. Threads users enter the app 6.6 times a day and each session lasts 190 seconds, while those of X enter 7.3 times and 150 seconds pass. This, in other words, means that Threads users spend 21 minutes daily using the app, while X spends 18 minutes. Threads has fewer users, but those who have them retains them for longer.

THE ALMENDRUCO trick. It is no secret that goal has made Threads grow based on integrating it with one of the great titans of the industry of the industry of the doom scrolling: Instagram. IG users see some THREADS posts in their feeds, they can interconnect both profiles and even receive Instagram Push notifications with Threads content. Goal has its weapons and is using them quite intelligence.

And Bluesky? Another of the most popular alternatives is Bluesky. After growing greatly at the end of last yearthe platform currently adds 38.2 million registered users, although its real activity is much lower than that of X and Threads users. According to the data of your own API, you have between 600,000 and 700,000 users publishing content and around 1.2 million interacting with the posts. At the moment, it still does not shade the proposals of Meta and X.

Cover image | Xataka

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