tourism

It is not that mass tourism has settled in Madrid, Barcelona or Rome, it is that it has reached the Galapagos Islands

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Last summer, and while Spain declared war to the sector, vacation rental reached heights that until recently would have seemed more typical of a dystopia. In fact, the platforms began to do business by pool rental for hours. Meanwhile, in places like New York, those who turned off Airbnb in 2023, had discovered that two years later only The hotels are happy. With this scenario, the Galapagos Islands have found the problem at home. The arrival of Airbnb. I told it the new york times. In the Galapagos Islands, one of the most delicate natural environments on the planet, the rise of Airbnb after the pandemic has transformed the tourism landscape. Alicia Ayalaknown as “the queen of Airbnb”, symbolizes This twist: rents apartments at affordable prices that attract backpackers and middle-class families, in contrast to the elitist tourism that dominated for decades. Figures? There is more than 1,300 accommodations of this type compared to some 300 regulated hotels, which has generated an explosion of low-budget visitors who spend less and, according to critics, contribute to environmental deterioration and the trivialization of a declared place World Heritage. Impact and tensions. Criticism focused on the inability of short-term rentals to meet the strict environmental standards that do apply to hotels, forced to pay permits, provide funds for conservation and manage waste in a territory without drinking water or sustainable energy. The proliferation of uninformed visitors multiplies harmful behaviors: garbage on beaches, harassment of protected fauna or consumption of threatened species. In fact, researchers warn that uncontrolled tourism threatens to turn the islands into a “Venice of nature”, where the immediate economy takes precedence over the preservation of unique ecosystems. Mass tourism and local economy. The archipelago went from receiving 6,000 visitors annually in the seventies to a forecast of 300,000 by 2025driven by commercial flights, social networks and the appearance of cheap excursions replacing traditional luxury cruises. What is happening is a stage that repeats in the whole planet. This overcrowding has left family hotels with empty rooms, while they compete against Airbnbs that operate with lower costs and little supervision. At the same time, the tourism sector holds at 80% of 30,000 inhabitants, so the dilemma between immediate income and sustainability becomes more acute in an isolated environment that depends on expensive imports and limited services. The legal (and political) battle. Although the Ecuadorian Constitution and the special legislation of the Galapagos recognize the rights of nature and limit hotel development, the absence of specific regulation for Airbnb creates a vacuum (the problem is not only regulatory but also effective application of an already existing prohibition) that hosts have taken advantage of. The Ministry of Tourism has declared illegal many of these accommodations and has ordered closures, but lacks effective control mechanisms, while platforms such as Airbnb claim to comply with current regulations and ask for clear rules. UNESCO has urged Ecuador to slow growth and regulate digital tourism, although attempts by hoteliers to achieve changes have remained without an official response. Threats and uncertain future. To the tensions over tourism problems add up of illegal fishing, drug trafficking and, in August 2025, the merger of the Ministry of the Environment with that of Energy and Mines, interpreted by experts as a turn towards the exploitation of resources above conservation. In this context, the dispute between regulated hotels and Airbnb hosts reflects a deeper conflict: to what extent Ecuador is willing to sacrifice ecological integrity of the Galapagos to sustain their economy. Between the pressure of tourism growth, the lack of effective regulation and political signals that prioritize extraction over preservation, the future of the archipelago as a natural sanctuary remains, more than ever, in question. A version of this article was published in September 2025 Image | Diego Delso In Xataka | Mud houses were a symbol of poverty in the Himalayas. Until Airbnb arrived In Xataka | The CEO of Airbnb is clear that there are companies with too many meetings: his trick is to follow Jony Ive’s philosophy

Mass tourism has found a new vein in the most unexpected place, the favelas

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When you think of Rio de Janeiro, one of the first images that comes to mind is Christ the Redeemer, the 30-meter-high statue that stands at the top of Corcovado Hill. For some time now, however, there has been another Rio icon. much more visited by foreign tourists: Vidigal and Rocinhatwo areas of the city known for their favelas. Between them there are tens of thousands of visitors. Nothing surprising if we take into account that the favelas are increasingly present in the itinerary with which tourists arrive in Brazil. There they look for authenticity… and good selfies. Touring the favelas? Exact. The history of the Rio favelas is ancient. It usually dates back to late 19th centurywith the closing of the settlement of Providenceand since then the word has been linked to a series of ideas: substandard housing, poverty, crime. Nothing that a priori one wants to experience during an idyllic vacation in a beach destination and postcard landscapes. Over time however that has changed. As international tourism grows in Brazil More people look to Rio’s favelas in search of something difficult to find in the most ‘touristized’ places: authenticity. This has made it no longer strange to meet tours, guides and groups of foreigners in some settlements. Even new ones emerge viral trendslike climbing to the top of a rooftop in Rocinha to record a video with help from a drone. Are there figures to prove it? Yes. He Carioca Tourism Yearbook 2024a report that collects trends in the sector in the Brazilian metropolis, shows that that year there were areas known for their favelas that made it into the TOP 20 of the most visited icons in Rio de Janeiro. Not only that. They even surpassed other symbols, such as Christ the Redeemer wave Selarón Staircasetwo of the places that have spent decades starring in Rio’s tourist postcards. To be more precise, in 2024 the Municipal Tourism Secretariat registered 81,600 visitors foreigners in Vidigal and 45,600 in Rocinha. It is far from the 925,400 of Copacabana beach or 554,400 of Ipanema, but it still stands out among the busiest in the region. If we add the flow of tourists arriving from other parts of Brazil itself. That balance shoots up considerably. And in recent years? Interest in favelas does not seem to have waned. For reference, last January (high season in Rio de Janeiro) Rocinha received 41,852 visitors37% more than last year. Around those same dates Or Globeone of the most influential newspapers in Brazil, published a chronicle in which he confirmed the rise of favela tourism and the challenges that this entails. The growing ‘pull’ of the favelas can also be followed through the international press. In recent months the average reach of Associated Press (AP), D.W., Guardian either the BBC network have dedicated articles to the phenomenon, delving into the challenges, opportunities and moral dilemmas it generates. As a background, a fact that they stick out their chest the Rio authorities: in 2025 Rio received some 12.5 million of visitors, significantly above the 11.4 in 2024. Of them, 2.1 million came from other countries. They may represent a small proportion, but in just one year their influx shot up almost 45%. How do you explain your success? That there are more and more tourists who include favelas in their Rio tours is no coincidence. There are several factors that explain it. The first is that the authorities have done an effort to ‘pacify’ themsomething that dates back to the 2014 World Cup and the 2016 Olympic Games. Over the years, a network of services, local businesses and guides has also been created that make the experience much more accessible for foreigners. The clearest example is the Na Favelaan app created precisely to facilitate the organization and management of activities with guides. Those responsible offer “authentic experiences” that, they say, boost the local economy. Does it generate wealth? There are testimonies that suggest this. A few months ago AP interviewed to Vitor, a local guide who works with visitors who are curious about the settlements. He previously worked as a taxi driver in Rocinha, but upon noticing that foreign visitors were increasing, he began offering tours and now basically lives off of tourists. In another interview He recognized that, after a life marked by drugs and violence, tourism offered him an opportunity. “I never imagined it. I didn’t finish school or manage to learn another language.” “If you come to Rio and only visit Copacabana Beach, the statue of Christ the Redeemer and the Sugarloaf Mountain, you are not really visiting Rio. You are visiting a luxurious and expensive part of Rio,” claims. “The essence comes from the favelas.” He is not the only one who slips that message. In May the BBC chatted with an expert in tourism that assures that the violence in the favelas of the South Zone has subsided, something that it attributes in part to the sector. He also assures that, although the area may pose a risk to residents, the cartels do not target tourists. @thefavelaunitedtour When global icons choose authenticity 🇧🇷✨ An unforgettable day showing the real Rio to Rosalía. Culture, stories, people and soul — this is not just a tour, it’s a life experience. Book your tour and discover the real Brazil with us. #RealRio #FavelaExperience #CulturalTour ♬ Cycle Syncing Frequency – Still Haven Is it all good news? No. Although it is no longer strange to meet foreign tourists in certain areas of some favelas, the reality is that they are still not the safest destinations in Brazil. It became clear only a few weeks ago, when dozens of visitors They were trapped in a viewpoint during a police operation against drug traffickers. Months before, in April, more than 200 tourists They had also been stranded for several hours in Morro Dois Irmãos in a similar episode. An operation against drug trafficking caught them in the middle of their tour. The touristification of favelas not … Read more

In its unstoppable expansion throughout Spain, mass tourism is claiming a new victim: the Albaicín of Granada

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History on all four sides. Culture. Views of the Alhambra. In theory, living in the Albaicín, a historic neighborhood in Granada, should be a privilege. In theory. The tourist overcrowding that has already devoured other cities from Spain (and other countries) is making everyday life in the most popular areas of the neighborhood resemble a gymkhana in which residents must navigate visitors in search of the best selfie. And that’s not even the worst. Part of the residents they take time warning of how tourism is affecting housing and services. They claim a “Livable Albaicín”. What has happened? That the list of Spanish cities in which the tension between mass tourism and the daily lives of residents is growing adds a new town: Granada. For some time now, the residents of the city, more specifically the Albaicín neighborhoodwarn of how the arrival of visitors to the area alters their routine and something just as or even more important: services, commerce and, above all, housing. It’s not something new. In fact, the platform that gives voice to the complaints of locals, ‘Albayzín habitable’, It was launched in 2024. However, a quick search on Google shows how their complaints have not stopped over the last two years. On the contrary. On Instagram, where they accumulate 10,200 followersshow intense activity in the streets. Their purpose, they clarify, is to act against “a tourism model that is killing the neighborhood.” They are not against the sector or visitors, but against overcrowding. What is the problem? The photo is not very different from what can be found in other points where the rope that unites residents and tourists has been tightening for some time. The group cries out against the transfer of housing that migrates from the residential market to tourist rentals (“where before there were neighbors there are now lockers“) or the risk of losing spaces for citizen use in favor of the sector, as, they warn, may occur with Saint Agnes and Saint Michael. The first is a old convent. The second was a juvenile center. Now they both could become hotelswhich has already brought out the neighbors to the street to protest. Is it that serious? On Monday The Country public a chronicle in which he points out other consequences of the tourism of the neighborhood, effects well known in other great destinations in the country, such as Barcelona, Santiago de Compostela either Palma de Mallorca. For example, crowds at the San Nicolás viewpoint to achieve the best selfie of the sunset or a change in the commercial fabric of the neighborhood, with traditional businesses that look with concern at the medium-term future and new ones that open despite not having any cultural link with the environment. “Look, now the groups of tourists surround us, before it was the neighbors who were on the street,” commented a neighbor sarcastically told the newspaper. But is it so noticeable? He is not the only one who points out this progressive mutation that, little by little, is making the neighborhood more adapted to the needs of those who are passing through and less to those of those who live there permanently. In August, Tatiana, a spokesperson for Albayzín Habitable, lamented the closure of a supermarket and a clinic, essential for residents. Businesses such as hairdressers or supermarkets give way to retail stores. take away and cold sangria. “Local shops and supermarkets continue to disappear and are replaced by trinket shops for tourists or hospitality establishments only available to the most privileged,” they insist on the neighborhood platform. @aidajr_93 The residents of Albayzin have united under the platform #albayzinhabitable to make ourselves heard and for the city council or the Andalusian board to hear us and regularize the uncontrolled tourism that we have in Albayzin, where speculation is driving out neighbors who have been in their homes all their lives to build tourist apartments, historic Carmens are converted into luxury apartments. The streets are uninhabitable for those of us who live here because they are always full of tourist groups, thefts, parties and it is impossible for the families who live here to take a bus because it is full of tourists. Elderly people do not dare to go out because they cannot go home, families with children cannot use the buses because it is impossible and if you are in a wheelchair, forget about it. We are not kicking tourism out of the neighborhood, we just ask for control and for neighbors to be more protected and to be able to be inhabitants of our streets and homes. #Grenade #UncontrolledTourism #stopspeculation #Albayzin @EL NIÑO DEL ALBAYZÍN @Sonsoles Ónega @Antena 3 @6️⃣LaSexta6️⃣ @Cuatro @RTVE @Pepe y Vizio @Junta de Andalucía @Andalucía Directo @Al Rojo Vivo ♬ original sound – Aidajr_93 Are they just impressions? There are also figures. Last year Albayzín Habitable estimated that in the area there were around 7,400 places for tourists, which would exceed, he assures, the number of registered residents, which is around 7,000. Correct or not, their data is not the first to warn of the tourist saturation that the neighborhood is experiencing. A few years ago the Granada City Council commissioned a study on the topic that concluded that Fígares and Albaicín are the areas with the highest concentration of tourist rentals in the city. By measuring the proportion of tourist apartments over available family homes in each part of the municipality, the technicians concluded that in both areas it reached 24%. In hard and fast figures, that translated into 715 homes out of 3,038. What are the consequences? The report suggests that this tourist pressure may be driving out neighbors. Although during the period analyzed (2015-2022) the whole of Granada had recorded a negative demographic dynamic, the trend seemed to be accentuated in Albaicín, with the transfer of 712 of the almost 9,300 residents initially registered. It is not the biggest ‘bleed’ in the town in net terms, but the data does stand out if analyzed in proportion. … Read more

The hantavirus outbreak has sparked a search to find its origin. Ushuaia fears that this will cost it its tourism

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Until a few days ago, the vast majority of Spaniards had never heard of hantavirus. Probably not Ushuaiathe capital of the province of Tierra del Fuego. The crisis unleashed by the MV Hondius cruise ship, however, has united both names in one of the most worrying episodes so far in the turbulent 2026, at least in health terms. And so worries in Ushuaia. A lot. Although there are still unknowns about how, where and when the viral outbreak broke out, in the southern region they fear that what happened affects one of the pillars of their economy: tourism. They even talk about a “smear campaign”. And the hantavirus arrived. Although there are still many months ahead until December, 2026 seemed basically doomed to be the year of the iran waroil through the clouds, Maduro’s arrest or (in another order of things) the North American World Cup. Now that list is expanded with one more item: the hantavirus. Since on May 2 A viral outbreak was confirmed on board the MV Hondius, the world is waiting for what happens to the ship, its passengers and the chain of possible people infected by a virus that until almost two weeks ago was almost completely unknown in Europe. In a place in Patagonia… In Ushuaia, capital of the province of Tierra del Fuego (Argentina), one of the southernmost cities of the planet, the evolution of the outbreak is also being followed with interest. Although there what really generates debate is not the last hour about the outbreak or what may happen from now on, but what has happened in recent weeks. The reason is very simple: the fateful voyage of the MV Hondius left its port April 1. When the ship set sail, there were about 140 passengers on board, including the septuagenarian Dutchman who only a few days later (on the 6th) began to show symptoms of infection. More than a month has passed since then, four long weeks during which events have happened at breakneck speed. That first patient died on April 11, days later his wife did and since then at least one more dead and half a dozen infected. As for the MV Hondius, after the evacuation of the last hours on board the ship there are only a few dozen of people who will continue heading to the Netherlands. What has not changed is the question that authorities have been asking for days: Where is the origin of the outbreak? Where the hell did the Dutch couple get infected? A remote landfill. Taking into account the incubation period of hantavirus, which ranges between one and six weeks, authorities are working with the hypothesis that the epicenter of the outbreak is not on the ship. That is, the most plausible theory (at least in appearance) is that the virus they took him to the MV Hondius one or more travelers who were already carrying it before navigation began. That made all eyes turn first to the couple of Dutch retirees and second to Ushuaia, the place where they embarked. In recent days the conversation has revolved around a very specific point in the town: a garbage dump located about seven kilometers from the center of Ushuaia, a place where, assures The Countryepidemiologists are looking for traces of infected rodents. Hantavirus infection, let us remember, is contracted mainly by coming into contact with the urine, feces or saliva of certain rodents. The most common thing is that contagion occurs by inhaling remains of this waste in poorly ventilated spaces, but it could also be contracted in a large landfill. The unknowns begin. That a Dutch couple (he 70 years old, she 69) stop by a mega urban garbage dump before embarking on a luxury cruise through the South Atlantic may sound strange, but it makes a lot of sense. The MV Hondius trip was not just any trip. It was planned as an expedition cruise to contemplate Atlantic fauna. And the Ushuaia landfill is not just any garbage dump either. Lovers of birds and natural photography usually go there to enjoy the species that fly over it, including scavenger birds such as the white matamico. In recent days it has been published that some of the travelers who boarded the MV Hondius visited the dump. The Country even interviewed to a guide who was in the area with some of the tourists from the cruise, although the Dutch couple was not among them. Did they get infected there? Is that the epicenter and genesis of the outbreak? Hard to know. First because the marriage (unfortunately) has died. Second, because before boarding the cruise the couple had made a long road trip that took them to different parts of South America. In fact, it is believed that they were four months visiting several countries on the continent, including Chile and Uruguay. “We have no evidence”. This fact (that the first deaths were in other parts of South America) has been strongly emphasized by the authorities of Ushuaia, who do not quite understand that the couple was infected in their territory. The reason? The main one, insists Juan Facundo Petrina, general director of Epidemiology and Environmental Health of the province, is that the hantavirus is not a problem in the area. “In Tierra del Fuego we have no record of cases in our history,” clarifies to the BBC. “Specifically, since 1996, when the National Surveillance System included it among the notifiable diseases, we have not had a single case in Tierra del Fuego.” More than 1,000 km north. As if that were not enough, Petrina details a few more facts. To begin with, the hantavirus endemic area is more than 1,500 km to the north. Also remember that there are no records confirming that the mouse subspecies that transmits the disease lives in the area. “And if rodents begin to move, since they do not respect borders, it is important to remember that we are an island,” duck. Another key that … Read more

Tourism has turned Norway into the latest theme park. And the business of hunting the northern lights in a risky sport

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It happened a few years ago in Icelandwhen the authorities saw forced to close temporarily access to a natural canyon after thousands of visitors hiked it off marked trails, damaging vegetation and eroding the terrain in a matter of weeks. What had been an almost unknown corner for years suddenly became in a viral phenomenonleaving an unexpected impression: a remote landscape transformed into an overflowing place in a very short time. Now it’s your turn to Norway. From quiet city to saturated destination. What was for years a peaceful northern town has transformed into a global phenomenon: Tromsø has gone from a medium-sized university town to receive massive waves of visitors attracted by this new hype in the form of northern lights. The growth, driven largely by social media, has local capacity overwhelmed to the point that, in high season, tourists far exceed to residents. We are talking about collapsed streets, strained services and constant pressure on infrastructure that reflect how tourism has turned the environment into something very different from what it was. The rise of a business without control. The problem arises because, at the same time, it has emerged a parallel industry of unregulated guides that operate outside the law, taking advantage of the low barrier to entry and high demand. With a car, a mobile phone and access to aurora tracking apps, these operators offer improvised routes that compete with legal services, eroding both the local economy and the quality of the experience. In fact, they counted in the New York Times that the authorities estimate that a significant part of these activities escapes official control, generating income that does not revert to the community and multiplying the problems. Mass tourism turned into operational chaos. The result is a scenario where the search for auroras has become unpredictablewith convoys of vehicles traveling on roads, constant route changes and a general feeling of disorder. Specialized police teams patrol the city and its accesses looking for these activities illegal, but clandestine operators adapt quickly, sharing information and using tactics to avoid controls. This constant game between surveillance and evasion has turned the activity into something much more complex than a simple tourist excursion. Failed experiences and feeling of being scammed. As a result, for many visitors, the promise of a unique experience is has translated into frustrationdeceptions or unexpected situations, with stories of tours that are not completed, guides who disappear and keep the money or even police interventions in the middle of the tour. The contrast between the idyllic image of the destination and the reality experienced by some tourists has begun to leave its mark in reputation of the place. What should be a memorable natural experience sometimes becomes a chaotic and unreliable process. A destination converted into an extreme theme park. All of this has led to a deeper transformation: one where the northern lights are no longer just a natural phenomenon, but the center of an intensive industry which works almost like an outdoor theme park. The pressure to capture that perfect moment has turned the activity into a constant race against time, weather and competition, raising the risk and tension with each outing. Thus, what was once pure contemplation now comes closer and closer to an experience extreme where improvisation and business weigh as much as nature itself. The impact on those who live from the phenomenon. They remembered in the Times that for legal and experienced operators, the situation has changed radically, facing unfair competition that reduces prices and deteriorates standards. What should be a season of celebration has turned into a struggle to maintain viability of the business in a saturated environment. Another one, as already it happened in iceland and its volcanoes or more recently on Everesta change that reflects a broader reality: when tourism grows out of control, even the most spectacular destinations can end up trapped in your own success. Image | PXHere In Xataka | Touristification has made Mercadona find itself with a rival in Barcelona: 24-hour supermarkets In Xataka | There is something worse than Everest turning into a mountain literally full of shit: scam rescues

Greece wants to prevent its beaches from being suffocated by mass tourism. So you’ve declared war on sun loungers

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Greece faces a dilemma. One well known in other countries that, like Italy, France, Holland, Japan either Spainhave become dream destinations for travelers from all over the world: their tourist attraction threatens to make them die of successsuffocated by overcrowding. To avoid this, the Greek Government has decided to shield around 250 beaches to maintain them as “virgin” sandbanks. In practice, this means that things as basic as renting umbrellas or sun loungers cannot be done there. “Virgin beaches”. If Greece is one of the most visited countries in the world and becomes the summer resort of millions of tourists It is basically because of four things: its Mediterranean climate, its historical heritage, its gastronomy and (above all) its landscapes and beaches. The Government knows this and that is why some time ago it prepared a list of “Virgin Beaches” either “unauthorized”coastal areas in which the authorities apply more restrictive control. Goodbye umbrellas, sun loungers and motorcycles. Among other thingsin these protected spaces it is not permitted to rent umbrellas and sun loungers, set up new bars or install music equipment and speakers. Nor organize events in which they participate more than ten people or use jet skis. In short: they are beaches open to the public and where you can lie down and sunbathe, but unlike the busiest areas you will hardly find commercial services or of course large tourist infrastructures. The idea is to preserve them in their natural state. The key figure: 251. Nothing new so far. What is striking is that the Greek Ministries of Economy and Environment have decided to expand the list of beaches to which this level of protection applies. Specifically, they have added 13 new sandy beaches, according to the local presswith which the ‘armored’ coves and beaches go from 238 to 251. The data is interesting in itself, but above all because the trend that draws: In recent years Athens has been expanding its protected coastal strip. From the 198 beaches in 2024 it went to 238 in 2025 and to 251 that will be monitored this summer. What is the objective? Don’t kill the goose that lays the golden eggs. Greece is full of idyllic beaches, but the mix of overtourism and uncontrolled commercial exploitation, with sandy areas covered by beach bars, umbrellas, sun loungers and rental jet skis, can make it less attractive. The Government also appeals to the need to protect the formations and ecosystems of the Greek coast. “The amendment seeks to effectively protect beaches that have a particular aesthetic, geomorphological or ecological value, as well as preserve the types of habitats and species of flora and fauna found there,” they argue. Earrings from the Natura Network. “Specifically, the coastal zones and beaches located in areas included in the National Catalog of Areas of the European Ecological Network Natura 2000 are expanded, in which use concessions are already prohibited, as well as any other action that could endanger their morphology and integrate with regard to their ecological functions,” duck the Government. To clear up doubts, the Greek authorities have published a list in which you can consult the beaches where businesses dedicated to renting umbrellas, sun loungers or motorcycles have been banished. These include sandy areas of Koufonisia, Chania or Lefkada. Some of the beaches added to the list have been in the center of controversy in recent years precisely because of tourism development plans that included new structures. The other data: 38 million. It is no coincidence that Greece decides to reinforce the care of its beaches right now. With the international tourism boom As a backdrop, in 2025 the country received about 37.98 million of foreign visitors (not including cruises), 5.6% more than the previous year. That rebound came accompanied by something else: an intense flow of billions of euros. Specifically, it is estimated that last year the income generated by the sector skyrocketed by 9.4% to reach 22.6 billion of euros, a figure that increases noticeably if you add the cruise passengers. These are important data due to their weight… and to understand the zeal with which Greece wants to take care of its sandy beaches, preventing part of its coastline from becoming overcrowded. If the tourism sector has learned anything in recent years, it is how easy it is to die of success. Without going any further, there are already travel guides that advise against visiting Mallorca, Barcelona or the Canary Islands because they consider them points hyper-crowded. Images | Nikos Zacharoulis (Unsplash) and Jorn Idzerda (Unsplash) In Xataka | The Balearic Islands are so desperate with tourism that they are already considering a measure that until now was taboo: a limit on flights

It seemed difficult for China to compete with the US as a global tourism power. And yet it’s happening

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Although tempers have cooled after the war in Iran and the doubts about what impact it will have on the sector, in general international tourism is experiencing its ‘roaring 20s’. Families have come out of the pandemic break wanting to pack their bags and get to know new countries, something that has not taken long to be noticed by the UN tourism observatory, which last year registered an increase of 4% in the flow of international travel, as in the World Travel and Tourism Council (WTTC), which estimates that the sector represents almost 10% of global GDP. The increase, however, has not been equally strong around the world. What’s more, WTTC itself has noted important differences in the two large economies of the sector, the US and China, which could precipitate a surprise historical. I like to travel. The world has emerged from the pandemic with a desire to travel. Many. It is a trend that has already been noted in 2024when pre-COVID levels were recovered, and has continued to consolidate over time, which explains, for example, that Spain is bordering on the historical barrier of the 100 million travelers a year or that Japan gives clear samples of saturation. According to the latest calculations of the WTTC, 2025 was “the best year in history for the sector”, at least as far as economic growth is concerned. Its contribution to world GDP exceeded 10.7 billion eurosabout 10% of the global economy, and supported almost one in ten jobs worldwide. These are compelling data not only because of their scope, but also because of the trend they show: in general the tourism sector is growing more than the international economy. The US slows down. The ‘photo’ is not, however, equally good in everyone. The WTTC technicians have noticed a weight loss in the main economy tourism on the planet, the American one. Although the country governed by Trump remains “the largest travel and tourism market in the world”, the truth is that it is losing market share. The data is resounding: while the sector grew at 4.1% overall, in North America that percentage was four times lower (1%). In fact, it was the “slowest growing region in the world.” The balance was even worse in the US, with an increase of 0.9%. A key fact: 5.5%. “In 2025, eighty million more people took international trips compared to the previous year, although they chose other destinations. The number of American visitors decreased by 5.5% compared to 2024 and spending by international visitors decreased by 4.6%, reaching $176 billion,” they point out those responsible for the WTTC. His analysis joins others that in recent months have warned of a setback in the flow of foreign tourists arriving in the US and the loss of attractiveness in key markets. For example, the country’s Department of Commerce registered in 2025 a drop of 20.9% at the entrance of visitors from Canada. In 2024 it had already registered a decline, but of only 1.3%. Why is it important? For what it means for the American tourism industry. And for its implications in the sector worldwide. As the WTTC reminds us, today the US continues to be the economy that more money moves thanks to tourism and travel, with a notable advantage over the second On the list, China: the US moves at 2.63 trillion dollars while the Asian giant is around 1.75 trillion. How has the US achieved that weight in the sector? Thanks to two legs: the local market, the trips that Americans make when traveling from one city or state to another, and the arrival of foreign visitors. If we look at the latest reports from the US Travel Association and the WTTC, the first leg continues to respond well. In 2025, Americans they accounted for 87% of the country’s tourism business and increased their contribution to the sector. Their spending was 14.3% higher than pre-pandemic levels. Things change, however, when we look at the arrival of tourists from other countries: their flow was reduced by around 2.3% and their spending indicators are also not good when compared to those the country managed before COVID. Losing “hook”. This loss of attractiveness among foreigners coincides with a hardening of the conditions to enter the US and news about arrests in airports, which even led some European embassies to give guidelines to its citizens to avoid surprises with their visas. Another key factor was the international policy deployed by the White House, which strained relations with countries such as Canada and Denmark. The decisions made by the Trump administration soon gave rise to campaigns that advocated boycotting American products, something that was felt in tourism. In January WTTC itself warned Washington that if it finally approved the new requirements it had on the table for ESTA authorization applicants, which included a thorough review of tourists’ online activity, it risked losing just over a third of its visitors. “34% of those surveyed say they are less likely to visit the United States in the next two or three years if the changes are implemented,” he warned. China on the prowl. It is not just that the US sees its market share in international tourism shrink, it is that everything indicates that China will take advantage of this situation to cut positions. “While the US contracts, China grows at a dizzying pace,” explains Gloria Guevarapresident and CEO of WTTC to Bloomberg. “If this continues, in three or four years it will reach the US.” In another interview A recent interview with USA Today even went further and warned that, if the current situation continues, China will end up “replacing” the US as the world’s main tourist market in a matter of four years. today the gap Between both markets it is enormous (the US sector contributes 2.63 trillion dollars and the Chinese 1.75), but Beijing is growing at high speed. WTTC estimates that its tourism sector is growing at a rate of 9.9% and that, unlike what … Read more

The war in Iran is turning tourism upside down. And that translates into something for Mallorca: thousands more Germans

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In just over a month, the Middle East conflict has reminded the world that, at least in the 21st century, the seismic wave of wars is felt far beyond where the bombs fall. Its effect has already spread to the price of oilthe stock market and geopolitics and now threatens to shake the shopping basket. Another sector in which it is also leaving its mark (and a lot) is the touristwho has seen how in a matter of weeks flights were canceledthey reinforced routes and basically demand swung at a global level. And that is being felt strongly in the Balearic Islands. More flights to Mallorca. That the Balearic Islands see their flight schedule reinforced at the gates of Easter and with summer just around the corner is nothing new. What is curious is that the programming is shielded with dozens and dozens of extra frequencies, such as reveals Mallorca Diarywhich estimates that the war in Iran has led to more than a hundred extra flights being planned between Germany and Mallorca for the start of the season. In practice this translates into something that will soon be noticed in the Balearic Islands: tens and tens of thousands of extra places for German travelers until June. How many flights are there? Yes. The biggest injection will come from Eurowing, an airline low cost based in Düsseldorf and part of the Lufthansa Group. A few days ago its managers announced the scheduling of a hundred extra flights to Palma, an effort that they relate (without mentioning it directly and explicitly) to the instability that the Middle East is experiencing. “The airline responds to the changing demand of the sector and reinforces its offer to the western Mediterranean,” clarify. According to the calculations of the company, the reinforcement of its operations with Mallorca will result in 36,000 extra seats until the end of May. “Around 100 additional flights are planned to Palma, along with around 70 connections to the Canary Islands (Fuerteventura, Las Palmas, Tenerife), as well as to Faro, Málaga, Naples and Nice,” Eurowings specifies before specifying that the new scheduled flights will operate from the airports of Berlin, Cologne, Düsseldorf, Hamburg and Stuttgart. Beyond Eurowings. The Lufthansa airline is not the only one that has decided to redouble its commitment to the Balearic Islands. Condor Flugdienst, another German operator, will reactivate two connections with the Spanish archipelago starting in May: one will be the Dortmund-Palma route, which will be covered daily with an Airbus A321; the other will link the Münster/Osnabrück airport with Mallorca. The list of companies that will target the Balearic Islands offer in the coming weeks are Ryanair and TUI Fly. The first offers a route to Mallorca from Friedrichshaffen, in Baden-Württemberg (Germany). Regarding the second, Tourinews inform that a few days ago it announced the scheduling of 68 additional flights with around 10,000 seats from several German airfields, including Hannover and Munich. The destinations are spread across various points throughout southern Europe, including Greece, the Canary Islands and Mallorca. “They have changed their plans”. It is not just that German airlines seem to look with redoubled interest at the great destinations of southern Europe and the Mediterranean. The sector itself recognizes a change in trend that is related to the war in Iran and the influence it is exerting on the market. “Many tourists who had not yet booked and were planning to travel to destinations in the Middle East have changed their plans at the last minute and opted for other places,” clarify to Mallorca Diary from the Business Group of Travel Agencies of the Balearic Islands (AVIVA). a few days ago The reason assuredciting data from tour operators, that British reservations have skyrocketed by 40% in the Balearic Islands. The Canary Islands have also recorded an increase of 16%. “Last minute increases”. Last week the Hotel Business Federation of Mallorca (FEHM) calculated that the average occupancy during Easter will be around 70%, a level similar to that of past years, with 92% of its places activated. In the specific case of Palma, the forecasts were somewhat better and almost 90% of the available rooms were expected to be filled. These are, however, the starting data. In general, the group is cautious, remembering the “uncertainty” that reigns in the market internationally and also recognizing that its initial estimates may be out of date, opening the door to an increase in reserves. “There may be increases due to last minute sales,” anticipates the executive vice president of FEHM. Has the scenario changed that much? The truth is that yes. And in several aspects. The war and its consequences, which extend far beyond Iranian borders to the rest of the Persian Gulf, have made tourists from other countries be suspicious of destinations established until now. A few weeks ago, the Mabrian firm studied the security perception indices of nations such as Qatar, the Emirates and Saudi Arabia and found that the indicator had plummeted. The most curious thing is that it has also taken its toll on other distant tourist spots, such as Jordan, Türkiye or Egypt. The study was carried out shortly after the US and Israeli attack on Iran and Tehran’s subsequent reaction, which turned the airspace of much of the Gulf upside down. Since that region plays a key role as an air interconnection point on routes between Europe and Asia, the war also took its toll to connections with countries like Sri Lanka. Surprising (but not that surprising). In reality, the latest movements of Eurowings, TUI Ryanair only confirm what analysts tell us. weeks anticipating: that part of the demand that now views the Middle East with suspicion will be redirected towards other beach destinations in Western Europe. Which is it? In mid-March the BBC spoke from Portugal, Italy and Spain, as well as the Caribbean, Mauritius and the USA. They were not simple predictions. The British chain cites data from a famous travel agency, Thomas Cook, which already at that time … Read more

Spain has been looking for a way to make mass tourism more digestible for years. The US threatens to do the job for her

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In 2025, Spain was left with the desire to reach the 100 million tourists foreigners. Now a cloud on the other side of the Atlantic threatens to move that milestone further away also in 2026. In a turbulent scenario, conditioned by the warthe brent barrel climbing and domestic politics, more and more Americans are rethinking their trips abroad. This is suggested by at least one report from the consulting firm Cirium, which has detected a “puncture” both in flight reservations between Europe and the US and (and here is the key) from the US to Europe. The data is relevant because the flow of Americans connects with other fronts that affect Spain, such as the demand of the tourism sector or the housing. A percentage: 11.2%. The data has advanced it USA Today. In a chronicle on tourism and international travel patterns, the newspaper slips a couple of data from the consulting firm Cirium that leave a clear reading: the demand for transatlantic flights is suffering. And quite obviously. According to their analysis, reservations from Europe to the United States have experienced a year-on-year decrease (July 2025-July 2026) of 15.34%. In the opposite direction, from the United States to Europe, a drop of 11.19% has also been recorded. Country of origin Tourists (2025) AVERAGE expenditure per tourist € (2025) United Kingdom 19,084,423 1,240 France 12,767,491 908 Germany 12,050,833 1,317 Italy 5,704,989 956 Netherlands 5,007,641 1,423 USA 4,456,665 2,297 Portugal 3,383,482 602 The alarms go off. The falls are striking, but they are even more shocking when compared to measurements that the consultancy managed at the beginning of the year. The outlook they drew at that time was also negative and predicted falls, but not so abrupt. Europe-US reserves pointed to a decline of 14.22% and US-Europe reserves of 7.27%. The reading is clear: travel forecasts have worsened, especially those of Americans. Why is it important? That the US has lost appeal among foreign tourists is no surprise. In 2025, after the return of Donald Trump to the White House and the trade and immigration war with which his mandate began, there began to be talk of a tourist boycott to the country of the stars and stripes. In 2026 the outlook is not simple either. The US has the powerful claim of the World Cup (it is the host along with Mexico and Canada), but the year has still started losing travelers and Oxford Economics estimates that, despite the ‘FIFA effect’, 2026 will close with a discreet growth tourism of 3.9%. What is striking about Cirium’s analysis is that the flow of tourists does not seem to be suffering only in the ‘USA direction’. Demand also pushes in the opposite direction, from Americans themselves, who are less interested in crossing the pond to visit Europe. USA Today cites two cases: reservations to Frankfurt have been reduced by 26.8% and those to London by 11.31%. Half surprise. The truth is that Cirium’s data only confirms the forecasts released several months ago by YouGov, which in December published a study in which he already warned that Americans would face their international vacations with some “caution” in 2026. The report left out some percentages for reflection. For example, 60% of those surveyed admitted that they never traveled abroad for pleasure, something that is largely explained by the cost of flying. Another interesting fact is that 43% admit to having traveled less abroad during the last year. But… And why is that? There is no single answer. When talking about the decline in demand in December, YouGov slid two factors why Americans pack less now. First, due to “economic uncertainty”, a reason cited by almost a third (28%) of those surveyed. Second, due to the increased cost of travel, something that 18% complained about. Since then the picture has become more complex. Added to the uncertainty are geopolitical tensions and the conflict in the Middle East, which, remember USA Todaybeyond the rise in oil prices, has “revived fears of terrorism.” The newspaper recalls that messages like the one left not long ago by Jeh Johnson, former Secretary of Homeland Security, about the security risks derived from the war in Iran weigh on US travelers. There would be another factor influencing Americans’ flight plans. The prolonged government shutdown from the end of 2025 has increased the burden on the Transportation Security Administration (TSA), which partly translates into long lines at the country’s airports. Now we add the changes to the airport map caused by the war in Iran, the foreseeable increase in the cost of transportation and flight cancellation due to increased costs. Does Spain care? Yes. The US is not only a world power. It also represents an important fishing ground for tourists and expats interested in spending time in our country. According to data from the INE, last year Spain received 96.8 million of foreign visitors. Of them some 4.4 million (almost 5%) came from the US, making it one of the main foreign markets. Its average expenditure per person is also high: 2,297 euros in 2025, above the average (1,392) and nations like Germany. Its weight is relevant if Spain wants to reach the goal of 100 million visitors. It is also felt in another market closely connected to tourism: housing. Both through vacation rentals and the expatswhich in recent years have set their sights on the European market due to their attractiveness. In fact there are experts who they already warn that there are areas like Mallorca that are arousing more and more appetite among Americans looking for luxury homes. Image | Martijn Vonk (Unsplash) In Xataka | China stripped Japan of its tourists in hopes of causing an economic hole. Nothing could be further from reality

In its efforts to once again conquer the Peninsula, the brown bear has just found its main ally against the ranchers: tourism

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In the late 80s and 90s, the brown bear was on the verge of total extinction in Spain. There were just a few dozen spread across remote areas of the Cantabrian Mountains and the Pyrenees. Today there are more than 400 And although we have been recovering the species for almost 40 years, the truth is that it has not stopped being controversial for a single moment in all that time. A controversy that, little by little, spreads throughout the country. An absence of 150 years. In the regions of La Cabrera, Sanabria or Carballeda and even in areas bordering Ourense, it had been more than a century and a half since anyone had seen a brown bear. However, a new study They have documented up to 85 tests that he has returned to the region. They are direct observations, verified footprints, damage to hives, phototraps and testimonies. It doesn’t matter, despite the size of these bugs, identifying them is difficult. The interesting thing is that, as another study pointed out, the bear has expanded to 17,000 km2. But… how did we do it? There are three key pieces to the system: great efforts were made to prevent poaching, their natural habitat was protected, and Slovenian bears were reintroduced to replenish populations. In the Pyrenees, in fact, the native line ended up disappearing (although, in 2025, it was recorded the first native bear cub born in the mountain range in more than 50 years). An even more important question: why are we doing it? That is, what purpose does a brown bear serve and why do we want to reintroduce it. Well, according to experts, the brown bear has several important functions in the maintenance of its ecosystems. To begin with, they are dispersers of seeds of fleshy fruits (something very beneficial for the forest mass), they control the populations of herbivores, they clean the forest of bodies as scavengers and it is a bioindicator of the quality of the ecosystem. The bear is at the top of the food chain: its presence improves ecosystems, manages them, maintains them. But, it creates problems… doesn’t it? That’s what the livestock industry says. According to data from the Aragonese Pyrenees, in 2024 there were 33 confirmed attacks (29 in Ansó and 4 in Hecho). The result was 44 dead sheep and 2 goats. The dispute is that, according to the ranchers, the compensation (22,431 euros in 2024) is insufficient. For them, not only deaths must be counted, but also stress abortions, disappearances and a drop in production. That is, what they defend is that part of the costs of the reintroduction of the bear are being paid by them. The issue, as its presence is consolidated, the interests of the ranchers are no longer the only ones. Little by little, the bone regions are attracting wildlife tourism which also generates money. A lot. In the Val d’Aran, there is even talk of overcrowding. In the end, the problem is always the same: Are we willing to pay the cost of living with the nature that we say we want to save? Whether we like it or not, the accidents on the farms in the Pyrenees and the massive replantings (up to 150,000 trees) in the Cantabrian Mountains are two sides of the same coin. It is not enough to throw it in the air and wait to see what happens. Image | Karl Paul Baldacchino In Xataka | Faced with the largest flood of wild bears in memory, Japan has taken a measure: emergency hunts

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