Telecinco crossed a deep audience crisis. Until the key on ‘The island of temptations’

The hearings of ‘The island of temptations’ since The Montoya phenomenon He made his irruption on social networks have only grows, and have reached a climax in both narrative and spectators with this week’s galas. Although it will still be in the coming weeks with some gala of ‘What was …’ and the like, the last regrets in Montoya, Anita and Manuel, the tempting who generated a schism inside the couple has been the icing for this edition. “You have left me like a scolding.” It was alone One more of the many glorious phrases that the Infinite Andalusian Ingenio de Montoya. All immersed in a narrative that is hard to believe that he was not previously scripted due to his devastating sense of rhythm and his iconic Rancio melodrama characters (the hero who finds dignity, the liar who remains alone, The villain that punishes twice). Result: 16.7% quota and 2,103,000 spectators, the best Wednesday of this edition. The figures. They are not precisely nimios data: it exceeds 2.5 points and more than 300,000 viewers for the best audience that the program had had until now, three weeks ago. But above all, the most important thing: it exceeds the two daily titans and exceeds both global data and in strict coincidence of ‘El Hormiguero’ and ‘La Revuelta’. The motorcycle program had 13.7% of Share and 1,865,000 spectators, and well below, Broncano scored 11.1% and 1,519,000 spectators. Football again damages the latter again, since the Champions League in Movistar Plus+ made 8.6% and 1,139,000 spectators. The Telecinco respite. These figures suppose an oxygen ball for Telecinco, which remains the third option behind Antena 3 and 1. The triumph of ‘The island of temptations’ adds to other variables such as the final of ‘Big Brother’ and the Return from ‘Ana Rosa’ in the morningwhich makes Telecinco the option that goes up to January, with nine tenths. Of course, it came from playing background: its historical minimum in regular season (8.7%) and despite the rise, this February has been the worst in its history, with 9.6% on average. That is, certain notes of improvement are perceived, but the audiences remain abysmal. Ana Rosa as spearhead. Yesterday ‘Ana Rosa’ program, which returned in the morning after a dull evening stage in ‘afternoon’ (which curiously is working very decently in the afternoon without its alma mater) signed his best data since he returned to his original schedule: 15.2% of Share. In his strip, he led without possible competition, with almost two points of advantage, but could not stand up to Arús in his first two hours, which remains untouchable from 9 to 11 in the morning with 16.1% of Share. Even so, they are also good news for a Telecinco willing to grab any favorable data. Big Brother confirms the domain of the realities. For many headlines that monopolize its discussed final (which has made ‘tongo‘Be Trending topic in networks), ‘Big Brother Duo 3’ has both a confirmation that the formula is exhausted and that the realities They are almost the only resource of Telecinco to scratch respectable audiences (Share record -17.6% – with their end). With the failure of ‘Whoever falls falls‘, one of his great bets of this season, and the bass ratings of talents as ‘Next Level Chef’ (which You have to take over the strip of Late Night To give decent data per comparison), it is clear in which gender will continue to trust the channel. The future of the island. Now, Telecinco meets a reality that he had relegated to a secondary role obtaining his best audiences from the first auditions, so he undoubtedly has a very specific objective for the next edition: finding his next Montoya. Meanwhile, the new edition of ‘Survivors! The usual feedback of Telecinco programs, now at the service of responding to low chain audiences. Header | Mediaset In Xataka | ‘La Revuelta’ has made the issuance of lotteries at last something interesting. In return, a millionaire fine has been taken

illustrates that Telecinco can only trust realities

Criticisms have not been good and audiences either. Finally, after only seven programs, Telecinco has decided to cancel the new ‘falling who falls’. A failure in Prime Time that certifies several issues: that The Montoya phenomenon It could be an isolated explosion, and that Mediaset intends to trust the genre that works best (the only one that works lately, seen what has been seen), the realities. Fifteen years without ‘CQC’. I made three decades that ‘who falls’ fell’ did not return to the Spanish grill. In this new edition, Santi Millán, Lorena Castell and Pablo González Batista commanded a squad of reporters who, send the new times, left the most successful corners of Iternet and the viral content: Paula Púa, Ana Francisco, Daniel Fez, Andy K, Carles Tamayo … however, from the beginning The criticisms were lazyand underlined the decaffeinated of the proposal: for some media, Like the countryhis problem arose from the current competition to the right of the program, more aggressive and with which, by comparison, “it is very difficult to transgress.” Hearings below expected. But it is that The audiences did not accompany: the maximum of Share It occurred in the debut on January 19, with 9%, and although it did not fall much from there (except 6.7% on February 9), they are unsustainable figures for Prime Timethat in the end they have resulted in 8.2% on average and 990,000 spectators. On Sunday night, always dyeing against premiere cinema in La1, they are a complicated space, but most of the time he could not even endure in front of the envy of ‘The Évole’ in La Sexta. Giro al reality. To take a breath, Telecinco returns to a known territory: with the start of ‘Survivors 2025’, which will broadcast three nights a week (Tuesday, Thursday and Sunday, this occupying the space of ‘falling who falls’). If we take into account that ‘The island of temptations‘It is broadcast two days a week, Monday and Wednesday, we have as a result a week full of programs of this type in Telecinco, five of the seven nights. Only Friday ‘are left out and the new version of’ There is one thing that I want to tell you ‘, on Saturdays. The Telecinco Baza. Telecinco has been trying to depend less on the realities to upload audience, but does not get it. To the battle of Access To stand up to ‘El Hormiguero’ He resigned a long time agobut its last two bets in that sense, ‘Chinese stories‘And’ Babylon Show ‘have been loud failures. At night, he has tried with style contests talent showas ‘Factor X’ or ‘Next Level Chef’ (the latter still in broadcast, but with Very discreet audiences), without reaching remarkable figures. Until 2023, this type of competitions still rented in a audience, with programs such as ‘Got Talent’ or ‘The musical of your life’, but but They have been missing from their grill for a while. Fled forward. This start of the year is raised for Telecinco with a commitment to what you already know that it works: the great audience data of ‘The island of temptations’, planting face to ‘El Hormiguero’ and ‘La Revuelta’ and around several times several times a spectacular 20% of Shareconfirm the Mediaset chain as the queen of the realities. All this in a context of loss of audiences for years (both in 2023 and 2024 made successively historical minimums) that has also led him to return Ana Rosa in the morning. Vasile 1.0. In fact, it is Ana Rosa in the morning, and the trail that leaves with ‘late’ in the afternoon the two great supports on the grill of the realitiesthat spread and echo what is seen in ‘Big Brother’, ‘Survivors’ or what it touches. It is a strategy that popularized Paolo Vasile, which recently He left his position as CEO of the Canaland that he instituted above all ‘Save me’ and his need to fill hours and hours of programming. Paradoxically, however, ‘The island of temptations’ is only generating material For specials and debates in Mitele Plusthe platform of streaming Mediaset’s payment, in one of the most risky and incomprehensible bets of a channel that, right now, returns to the safe. Header | Telecinco In Xataka | In a strange turn of events, Jesús Calleja will be the third Spaniard in history to travel to space

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